Want A Simple To Follow System To Improve Your Catering Sales?
February 24, 2010 by Jonathan Munsell
Filed under Catering, Catering Tools, Restaurant Marketing
In a previous post I talked about a simple system to build your Restaurant Sales. My restaurants and catering companies are rigorous when it comes to following an exacting system that we created to maximize our sales.
Today I want to share with you our Everyday Catering Sales Building System and I encourage you to S&D it (Swipe and Deploy it). This too is not pretty and may even come across as hieroglyphics for some of you. Others that have heard me speak will appreciate the cut to the chase approach.
- Take Orders Well
- Deliver Flawlessly (driver check outs are critical)
- Street Market After Delivery (this is critical)
- Driver Completes Daily Duties Upon Return
- Call Back Every Client/Order (ask the right questions)
- Have A System of Ongoing Marketing and Communication (also critical)
Stay on top of, Stay in front of and know your clients!
Read The Whole Article>> For my members I have spelled out the whole system in an easy to follow format I normally don’t restrict much but the complete article is for “Inner Circle Members and above”
Members login to view this content.(Not a member? Join today!)
[Content protected for Inner Circle members only][Content protected for Top Tier Coaching members only][Content protected for Super Performers members only]
Communicate Promotions and Specials “What’s New”, speak from the heart – This is what we cover in our Restaurant Marketing Planner
Repeat it all again – just like shampoo
Our Goal Is Every new Customer is in Our Club so they become Guests/Clients for Life
Our Club does the majority of the heavy lifting
Automation – Removing the Human Element has been the key to consistent sales growth
Click here to obtain details on our loyalty program
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Restaurant & Catering Super Summit January 13, 2010
December 14, 2009 by Jonathan Munsell
Filed under Catering, Catering Tools, Coaching, Customer Service, Guides and Plans, Health & Energy Management, Human Resources, Leadership Development, Low Cost No Cost Restaurant Marketing, Operations Tools, Restaurant Cost Reduction, Restaurant Financial Management, Restaurant Issues, Restaurant Marketing, Restaurant Marketing - Online, Restaurant Marketing Tools, Restaurant Start-up, Safety & Sanitation, Systems, Systems & Operations, The Program, Training: Management, restaurant cost control
Veteran Restaurant Owner Reveals His Tested Multi-Million Dollar Generating Road-Map To Success So You Can..
Double Your Restaurant & Catering Profits
…even in the toughest economic times.
The trauma in the economy isn’t anywhere near over, in fact, it might turn even uglier, and if you just mush on doing the same things, the same way, in the same business, you’re slaughter waiting to happen. NOW is THE time for new, better opportunity and very bold action.
I am writing this the day after one of my, intense meetings with 20 top Restaurant Owners from all over the country. I am up at the computer at the unconscionable hour of 5:40 A.M. even after a long day working with this elite group from 7:00 A.M. until 9:00 P.M. ….I woke up 2 hours ahead of the alarm clock….with what I wanted to say to you absolutely clear in my head.
PLEASE give this somewhat lengthy letter your attention and full consideration…your prosperity DEPENDS on it
Life-Changing Money Makers Revealed Through 7 Building Blocks …
Dear Fellow Restaurant Owners and Catering Professionals,
Making a nice chunk of change during the busy season is typical for restaurant owners. And increasing those huge profits during that time sure goes a long way to keeping a smile on your face ‘til the next season. But, having an opportunity to make
Life-Changing Money with little to No “Busy Season” Stress only comes to those who know … the SECRETS of Real Restaurant & Catering Success!
I have done the research. I own three restaurant brands, I operate restaurants and two catering companies today. I am on the board of directors for the North Carolina Restaurant & Lodging Association and I have personally consulted with hundreds of restaurant owners. I have over 2,136 Members in my Restaurant Success System. If anyone knows and understands the major problems restaurant owners deal with year in and year out, it’s me.
Even better yet …
I have the answers to the most common problems that restaurant & catering company owners face, and I’ll reveal the top 7 during this ONE FULL-DAY SEMINAR
… these 7 simple Secrets Will Change Your Life Forever!
Be a part of the elite few (Only 97 Spots Available) that will be allowed in this closed door tell all summit. This is for those owners and professionals that understand the true value of this don’t miss opportunity and want to make 2010 the best year ever!
You can’t afford to miss this!
I have been in the restaurant and catering business since I was 13 years old. This whole Restaurant Super Summit is my way of giving back and saying THANK YOU and showing my appreciation, to our industry for the support I have received over the years. I think this is the best platform to share the knowledge that I have learned through my investment of hundreds of thousands of dollars through the school of hard knocks and Real Life OJT as an Owner. I know you can relate.
And for me, the best way I know how to say “thanks” is to give you what you want most. And for the majority of Restaurant Owners, that is …
MORE MONEY-MAKING STRATEGIES TO TAKE YOUR RESTAURANT BUSINESS TO THE NEXT LEVEL, REDUCING YOUR STRESS AND HEADACHES AT THE SAME TIME!
So I’ve created a jam-packed, full-day intensive Seminar, “Restaurant & Catering Super Summit—How to Double Your Profits … Even in the Toughest Economic Times!”
I am holding nothing back.
I promise you, it will change your life too!
I will spill the beans about this successful restaurant & catering profit system – unconventional as it may be – so you can start making way more MONEY, take more TIME OFF, and have way more FUN running your restaurant or catering operation!
Let me give you a few examples of what you’ll take away from my Super Summit Event:
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1. How to get your hands on the EASIEST MONEY in your restaurant and catering business sitting right under your nose! 2. The most important data you must collect and why.[Your business is dead without this info] 3. Common Thinking About Customers Within Our Industry That’s COMPLETELY WRONG! [How to change your mindset or it’ll cost you a fortune.] 4. How to make sure your Website Doesn’t SUCK! 5. How to get your systems in place so you can simply and easily handle double your current volume. 6. MEGA MISTAKE: If more owners fixed this one brain-dead, easy problem in their customer list, their profits … …would increase by 50% or more! 7. The secret to using profitable promotions you can put on autopilot. 8. How to hire and retain a superstar staff. 9. How to avoid the big mistake that costs restaurant owners thousands of dollars a year. 10. How to transform your 11. Two ways to get people to flock to your business that cost you nothing. |
12. How to build and dramatically increase your catering and takeout business. 13. What to do if you don’t have a current customer list and how to develop one overnight. 14. How to get truly FREE Advertising. 15. How to beat the cheapest price restaurants & avoid price competition altogether. 16. How to lock a titanium cage around YOUR customers so your competitors can’t steal them and to make sure they keep coming back. 17. How to double the profits on your existing customers. 18. How to use Social Media Marketing (twitter, Facebook, etc) so you have a line out the door during your slow times and get your guests begging to do business with you! 19. Why boring, traditional advertising is a waste, how to avoid using it forever and how to quit being a victim of advertising sales reps. 20. How to dramatically increase the value of your entire business! Plus much, much more!
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MY COMPLETELY RISK FREE GUARANTEE: If, in the first 3 hours, what I share with you is not worth 10 times the value you pay or you honestly believe you’ve made a mistake and that you don’t belong here or you are otherwise disappointed, you need only say so to receive a FULL 100% fee REFUND, PLUS up to $50 toward your documented travel. PLUS… I know things can happen so I have it set up so you can even get 100% refund on Cancellations 12+ Days before the SUMMIT. Why would I make a guarantee like this? Simple – You are going to love it and secretly you will think that I don’t even charge enough. Just so you know I want you to feel that way You have nothing to lose! |
I got an email from a Restaurant Owner, Izzy Schachner, Multi Unit
Owner in Cleveland Ohio. Listen to what he said,
“My business was outright failing! Sales were down every year.
Jonathan was literally the breath that brought me back from the dead. He put me back in the right frame of mind by refocusing my short and long term agendas. The materials I received helped me reorient my thinking I never XXXXXXXX in 12 years. Now that I am I feel so much more connected to my customers, and they feel the same. The marketing pieces that I use include XXXXXXXXX. With Jonathan’s help, I have been able to lay down a solid foundation
that has, so far, lead to 10% increase, but will grow even more in the next 6 months.”Izzy Schachner
Multi Unit Operator
~Izzy;s Lunch Box
~David’s Deli
~Cleveland Corporate Catering
Cleveland, OH
“Since beginning work with RSS, we have seen a steady increase in daily revenues and a marked increase in the public’s awareness of our establishment.”
Jonathan’s coaching has injected a positive, experienced voice into our marketing planning. His ongoing interest and frequent follow-up make the RSS program a key part of our growth strategy.
We have implemented strategies relative to XXXXXXXXXXXXXXXXXXXX. These components of RSS are what Jonathan refers to as ’softballs’, meaning easy to implement initiatives that provide quick results. By engaging these softball strategies, we have seen an immediate uptick in sales and customer count.”
Jarrod Davis
Acadia Northstar,
Rutherfordton NCThe XXXXXs represent some of the Killer Top Secret Strategies, I will
only share with those who attend on January 13th ~Jonathan
I have assembled the best team ever of top performers that will share the stage with me, all are ready to reveal the secrets to Make You Real Money in the Restaurant Business
Guest Speaker
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 This Man Knows How To See Into The Soul of a Potential Hire - Want to know how he does it? |
Jay Henderson, the founder of Hiring ROI, has a passion for coaching hisclients on leadership, management, sales development and hiring high performers, based on the Hiring MRI. I have been in the room countless times to hear Jay speak and he is truly a Master. He is going to blow everyone’s mind when he discusses:
How to avoid the 7 hiring mistakes that can easily allow the wrong people in your business. Instead of taking hiring too lightly, beware of these seven hiring mistakes! Jay began his corporate training career with the Covey Leadership Center, helping to launch Dr. Covey’s best selling book, First Things First. |
| He has helped many organizations implement Covey Leadership Training.He also is a certified instructor of Dr. Covey’s three nationally recognized programs:Principle Centered Leadership, 7 Habits of Highly Effective People, and First Things First.While Jay has studied with other specialists in areas of Organizational and Human Performance, he is most proud of his work with the science of Axiometrics.
If you don’t know what Axiometrics Jay is going to blow your mind with what he can tell you about the people that work for you today and he will also teach you the secrets of only hiring superstars from this moment forward. |
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Guest Speaker
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| Cynthia is one of those few who really know – from actual experience – how to make all this free media pay. It is mandatory that you discover how to effectively leverage this new form of word-of-mouth marketing..
Cynthia is going to show you exactly how to take advantage of all the low cost and even NO-cost ways of reaching out to new customers, more frequently communicating with present customers, and getting prospects and customers involved in dialogue and interaction rather than just static, “push” selling by you. If you are serious about succeeding, about high income, about longevity in the restaurant industry, this special session I’ve asked Cynthia to put together for you is NOT A LUXURY; IT IS NECESSITY! |
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Guest Speaker
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 Besides the 9 Secrets I am going to share with you, I am also going to review with those lucky enough to get a seat at this event "The 5 Must Have Website Components", without them you should pull your site off the internet right now - It may be doing you more damage than good! |
Teddy Garcia, Founder of Cybermedia Marketing and GearedLocal.com. Teddy is a true Internet Marketing Master and has been building websites and helping small business owners generate more business online since 1996. He manages huge online marketing campaigns with 900 moving parts at any one given time for some of the world’s top internet marketing “guru’s”. His specialty is helping business owners bridge the gap between their marketing goals and the technical challenges they face when implementing them. The former owner of a local offline business (a bicycle store), Teddy understands the challenges faced by using traditional media such as yellow pages and newspapers to drive people into your business and will be showing you a easier, quicker, more effective, and more accountable way to achieve amazing results using online media.
“The 9 Secrets to Marketing Your Restaurant or Catering Company Online” How To Quickly & Easily Get More Teddy will provide some simple actions you can implement right away to see some immediate improvement in your local search engine rankings. Find out why Teddy will tell you to – “Stop Wasting Money on the Yellow Pages.”He will reveal the secrets of how to get tons of customers call you, walk into your business or provide you with their contact information so you can develop a relationship with them. |
In addition to this Packed Day long Super Summit, Every Participant receives, included as part of their registration, a Restaurant Success Tool Kit Valued
at easily over $600!!!!!!!
- Workbooks for ALL 7 Secrets Revealed – every single session ($59 per session*7= $413 )
- One Month FREE – Inner Circle – Online Membership ($47 Value Free), after your month you can choose to stay at that same low rate without any registration cost, you can cancel anytime.
- Complete Restaurant Success Assessment Package – CD and Workbook outlining 101 Key Restaurant Success points ($99)
- Special Report: How To Explode Your Catering Through A High Profit Targeted Niche – Doctors Offices & Pharmaceutical Reps – PRICELESS
Super Bonus: ONLY AVAILABLE TO THOSE THAT SIGN UP BY DECEMBER 15th. Everyone that registers before December 15th will also get my Goal Setting Workshop, where we will actually work together and develop your goals for 2010 – You will have written goals and a plan for how to achieve them, before your competitors even have time to make News Year Resolution.
…the bonuses alone are worth coming to this AMAZING EVENT!
Single person Registration
for this event is ONLY $199
You may bring guests from your company for only $69 per person
NCRLA ADDED BONUS
I am coming out a day early, Tuesday January 12th, to host a special program in conjunction with the general meeting~ FREE to All NCRLA Members
This special session is titled
Catering: “Today’s Hottest Trend to Improve Your Profits”
I am going to speak on how to break into catering BIG TIME! If you have never catered before or have been doing it for years I guarantee that the strategies I share in this bonus session will definitely SKYROCKET you Income and Profits for many years to come!
Non NCRLA members may attend this special session for a $49
it will be added to your Super Summit registration.
But Wait there is even more…
EXTRAORDINARY NETWORKING with Restaurant Owners and Catering Professionals both local and from all parts of the country. Our peers…welcoming and generous with their time and conversation with ‘first-timers’….renewing friendships….this is THE fraternity of Food People!
EXPERTS’ EXHIBIT HALL where you can meet the vendors and experts that I and many Restaurant Success System Members rely on, find solutions to your particular needs, the right people to help you get things done, and new opportunities and moneymaking tools you never knew existed!
Q&A Hot Seat Session – a golden opportunity to pose your questions and get answers just as if you had unfettered access to Jonathan and his panel of experts for private consulting.
DOOR PRIZES will be given away all through out the day, including books, Strategy Manuals, Gift Vouchers and even CASH MONEY!
This is hands down the don’t miss event of the year. This is the only event of it’s kind and it would be a crying shame if you missed it and if you had to struggle unnecessarily any longer than you have to.
Time is running out and space is limited so I encourage you to take action and sign up TODAY!
Success comes to those who
Take A-C-T-I-O-N!
I look forward to seeing you in Charlotte!
Respectfully yours,
Jonathan Munsell
Founder & Creator
Restaurant Success System
Restaurant Success Monthly
PS: Again, I can not stress enough how You can’t afford to miss this! For $199 or less you get the most packed One Day Life Changing Money Making Immersion Training on the Planet and I am even throwing in over $600 in bonuses that will make you countless thousands of dollars, immediately! “That’s the Icing on the Cake”!
PSS: Don’t Forget I am really tight on seats for this event and it won’t surprise me one bit if it sells out completely before Christmas – So don’t waste another second, register today! (Do it before your competitor steals your seat and then after the Super Summit steals all your guests with what he/she learned)
PSSS: Don’t Forget I have extended you MY COMPLETELY RISK FREE GUARANTEE: If, in the first 3 hours, what I share with you is not worth 10 times the value you pay or you honestly believe you’ve made a mistake and that you don’t belong here or you are otherwise disappointed, you need only say so to receive a FULL 100% fee REFUND, PLUS up to $50 toward your documented travel. You really do have have nothing to lose and tons to gain!
PLUS… I know things can happen so I have it set up so you can even get 100% refund on Cancellations 12+ Days before the SUMMIT.
Single person Registration
for this event is ONLY $199
You may bring guests from your company for only $69 per person
You get the most packed One Day Life Changing Money Making Immersion Training on the Planet and I am even throwing in over $600 in bonuses that will make you countless thousands of dollars, immediately!
NCRLA and RSS Member please proceed
to the second set of registration links
Click Here to Register with 1 additional guest
Click Here to Register with 2 additional guest
or call 919.334.6800 (24hours/ 7 days a week)
If after signing up for the Super Summit, you Join the NCRLA I will Pay $100 towards your NCRLA membership. Simply, drop me a line and let me know that you did it. This offer is valid until 30 days after the Charlotte Super Summit ~ Jonathan
NCRLA and Restaurant Success System Member RegistrationSpecial Pricing ONLY $99 $39 for guests from your company The NCRLA and I have a special relationship, without them this event may not not have been possible. I am on the Board of Directors, a Restaurant Member and and Allied Member of the association. Through this special relationship I have arranged for NCRLA Members to have special pricing. Of course, I also extend this pricing to Restaurant Success System Members (Inner Circle, Top Tier Coaching and Super Performer Mastermind Group) Restaurant Success Monthly “Free Members” are not eligible for this discount If you are a member of either of these groups I encourage you to use the *Special Discounted Registration* below: RSS / NCRLA Member Registration RSS / NCRLA Member Registration plus 1 guest RSS / NCRLA Member Registration plus 2 guests or call 919.334.6800 (24hours/ 7 days a week) |
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10 Ways to Revamp Your Ineffective (and Boring) Business Card
November 5, 2009 by Jonathan Munsell
Filed under Catering, Catering Tools, Coaching, Low Cost No Cost Restaurant Marketing, Restaurant Marketing, Restaurant Marketing Tools, Restaurant Promotion
Here is quick read on how to stand out with your business card. i think it is very applicable to the restaurant business and wanted to share ~ Jonathan
10 Ways to Revamp Your Ineffective (and Boring) Business Card
by Noah Rickun
I just returned from a week in Phoenix, Arizona, where I attended an industry conference and had the chance to rub elbows with roughly 1,500 potential partners, vendors, and customers. As I unpacked my bag, I grabbed the stack of hundreds of business cards people gave me and I found myself struggling to remember who some of these people are. A handful of the cards have handwritten notes on the back (I always write something to jog my memory if I know I intend to follow-up after the show), some have photos on them, but most are indistinguishable from the rest. Isn’t the point of a business card to provide a tool for follow up after meeting someone for the first time? A business card should reflect your personality. If you’re boring, have a boring business card. If not, then here are 10 ways to revamp your ineffective (and boring) business card:
1. Be creative. Especially with the title. Have fun and call yourself something that will make people smile. Don’t be a salesperson, be The Sales Cowboy. Don’t be a Customer Service Representative, be a Customer Loyalty Specialist. Don’t be a receptionist, be the Director of First Impressions. Don’t be an assistant, be the Chief Executive Assistant. Don’t be an Account Manager, be The Princess of Profits. Got it?
2. Be clear. About what you can DO for someone, as opposed to using a nondescript and professional (think, faceless) title.
3. Be memorable. If someone lost your card, would they call and ask for another? Or would they not even realize they had lost it?
4. Be valuable. Provide a tip, an idea, a link to more information, or a code for online redemption.
5. Be different. Be so different that ANYONE you give your card to shows it to EVERYONE they know.
6. Be “WOW-able”. If people say, “WOW! I’ve never seen anything like this before,” then you know your card is working for you.
7. Be easy. Include your office phone, your cell phone, fax number, email address, Facebook, Twitter, and LinkedIn accounts.
8. Be shapely. If your card is the standard size and shape, it fits nicely in a pile of all the other cards people forget about. Make your card a different shape or size so that it stands out — and stands alone. A great card can’t be put in a pile.
9. Be YOU. Put your picture on your card. And not your high school yearbook picture—make sure your picture looks like you do. If you’ve changed your hair color, lost or gained more than a few pounds, or aged more than a few years, get a new card. You want people to look at your card and remember meeting YOU.
10. Be independent. Worried that your boss won’t pay for your new cards? Or that your boss won’t allow you to make creative cards? Ask for forgiveness rather than permission. And you probably won’t have to ask for forgiveness when you bring back success stories as a result of all the new connections you’ve made with your creative business card. About the money—you can now buy business cards online in large quantities for less than the cost of that new shirt you bought to wear at the tradeshow. Your boss didn’t pay for your shirt, did he? Invest your own money in the most important person in the world – you.
As I began sorting the cards in my hands, I made two piles: one for scanning and filing, and one for immediate follow up. Guess which pile is bigger? I’ll help you. From the hundreds of cards I started with, I kept twenty on my desk. There are two ways to get into my short stack—the one that means I’ll be reaching out to you within a week after meeting. You need to offer GREAT value when we meet or you need to have a GREAT business card. If you have both, you’re guaranteed that I (and most everyone else you meet) will want to get in touch quickly.
Think you’ve got a great business card? Email a copy to noah@gitomer.com and, if I agree, I’ll post it on my blog at www.rickun.com.
Noah Rickun is a Speaker who presents to companies on sales, customer loyalty, and attitude. His seminars are both engaging and memorable. For bookings, please contact his friendly office at 704-926-5582. Click here for more information on Noah Rickun or visit www.rickun.com.
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