Social Media Marketing for Restaurants Webinar
This is a “Don’t Miss” event. This Thursday, February 25th at 4pm
How To Successfully Use Twitter, Facebook, Blogs, And Other Online Social Media For Practical, Profitable Purposes
You can listen in and and ask your most burning questions about Social
Media Marketing for your restaurant or catering company. We will
holding a live Q&A session at the end, so don’t miss out!
Here are some details on Cynthia and the information we are going to cover:
Guest Expert~Cynthia Richards
Do you know how to use Social Media as marketing media without running
afoul and wasting your valuable time? – I do and I will show you How you
can do it in as little as 10 Minutes a day!
Do you know how to use Social Media as marketing media without running
afoul and wasting your valuable time? – I do and I will show you How you
can do it in as little as 10 Minutes a day!
Cynthia recently presented at the Restaurant & Catering Super Conference and was a smash hit, I could not resist the opportunity to share her insight with all of you!
Cynthia is one of those few who really know – from actual
experience -how to make all this free media pay. It is mandatory that you discover how to effectively leverage this new form of word-of-mouth marketing..
Cynthia is going to show you exactly how to take advantage of all the low cost and even NO-cost ways of reaching out to new customers, more frequently communicating with present customers, and getting prospects and customers involved in dialogue and interaction rather than just static, “push” selling by you.
If you are serious about succeeding, about high income, about longevity in the restaurant industry,
this expert interview with Cynthia is NOT A LUXURY; IT IS NECESSITY!
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Call Details:
Thursday, February 25th 4pm EST
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Only 50 Spots Available – They will be gone quick!
Don’t Procrastinate- Sign up now!
Talk to you then!
Jonathan Munsell
Founder & Creator
Restaurant Success System
Restaurant Success Monthly
Restaurant Marketing Planner
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7 Things You Must Know About Your Marketing Prospect
February 15, 2010 by Jonathan Munsell
Filed under Featured, Low Cost No Cost Restaurant Marketing, Restaurant Marketing, Restaurant Marketing Tools
I often talk about knowing your guest and about
capturing information, specifically name, address, email , birth date, anniversary. I wanted to shift gears a little bit and help you understand why that information is so important and also show you how it plays into your future marketing.
The reason we want the information from our guests is two fold: 1. We want to market to them so we can get them to come back time and time again. 2. We want to understand the demographics of our existing guests and clients so we know exactly what to look for when we seek out more people to market to. “Our future guests look a lot like our current best guest”
So I put together a list of 7 things you absolutely MUST know about your future prospects.
1. Age- Everything you say and write, including slang, allusions, word difficulty, and topics should be adjusted to meet age appropriateness.
2. Gender- Despite the dual roles men and women tend to fill, most individuals can be segmented (and sold to) based on gender-specific interests or needs.
3. Location- Values and culture tend to vary based on demographics. Having a clear understanding of regional difference will improve your targeted messages.
4. Education Level- Similar to age appropriateness, education levels should determine how you address your prospects and what benefits they will find in your product or service.
5. Income- The needs and wants from one social class to another should be a guide to the types of products and services you should be selling them.
6. Marital Status- The values, needs, and desires of married persons greatly differ from those that are single. Marketing family messages to single persons (and vice versa) can lose the deal for you.
7. What Keeps Them Up At Night- This is the most important one. You’ve got to know your prospect’s fears, worries, concerns, excitements, hopes and dreams. When you know the conversation inside your prospect’s head, you can enter it, speak to it, and build a relationship that leads to a customer.
Once you have this information in focus you can really craft a message that speaks to your prospect. We will focus on that in our next Business Builder Tip.
I would love to hear your thoughts on the topics I present and their link to True Restaurant Success. Please do not hesitate to share - Leave a Comment
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FEBRUARY – A Short Month with Tons of Restaurant Marketing Opportunities
January 26, 2010 by Jonathan Munsell
Filed under Low Cost No Cost Restaurant Marketing, Restaurant Marketing, Restaurant Marketing - Online, Restaurant Marketing Tools, Restaurant Promotion
February is a very short month right? We only have 28 days in the month but I think it actually has the most going on of any month and it’s kind of wild when you think about it, this year unparticular.
The obvious holiday that everyone things about for February is Valentine’s day. I won’t spend a lot of time on it. You should definitely be planning a big day, figuring out a great promotion or package. Really you should turn the whole month into Romance Month and get people to celebrate the whole month. Other big ones to look out for this February are the Super Bowl which is on the 8th and furthermore for sports fans the winter Olympics that run the 12th to the 28th.
Check and see if you have these on your calendar:
Boy Scout Day
‘Boy Scout Day’ which is on the 8th , they are celebrating their 100th Year!! If you know a Boy Scout troop you might want to do something with that. So if you’re talking about the Boy Scouts of America and you’ve got a bunch of Boy Scouts, maybe you can host a Boy Scout dinner or something like that.
Groundhog Day
You could do a promotion. If he sees his shadow you get X and if he doesn’t see his shadow you get X and you could have some real fun with that. That’s a very tongue and cheek holiday to play off of.
The 15th is President’s Day so it also plays into the whole Valentine’s weekend.
The thing you need to be conscious of with Washington’s Birthday and Lincoln’s birthday, Valentine’s Day; they all play around each other in the month and when they do that, you’ve got to look at when they fall. You’ve got to look at when the holidays are because that stuff definitely affects your business.
If you’re in a business community and Monday’s a great day for you, all of a sudden businesses and banks and everybody are off and that could affect your business. So one, it’s going to affect your scheduling and you’re staffing and how you plan but it also is an opportunity for you to maybe work against that.
So if you know that Monday is a tough day for us and everybody’s out and nobody comes in and whatever they do, you can play against that and you can actually tie a promotion in to counteract that and maybe you do some type of special where if you come in and bring your family and you get a certain prize or a discount or you get to spin a wheel.
Mardi Gras
Mardi Gras is that Tuesday the 16th so you’ve got this couple’s type of weekend but then Mardi Gras is a fun party and get out and jazz and you guys at the 191 Prime, jazz; that’s a holiday that screams your name. You can definitely play off of Mardi Gras and Fat Tuesday and the whole thing.
Ash Wednesday
You certainly can play Ash Wednesday off of any type of church promotion so if you’re running your church promotion on Sunday, you’re running it on Wednesday; Ash Wednesday is a great day to play off of if you’re going to do the church promotion thing too.
National Cherry Month – You’ve got Valentine’s Day with a red theme and you can certainly have your chef come up with some specialty dessert that centers around cherries and maybe it’s a heart shape. Cherry cheesecake; you could buy a little mold and make these little cherry cheesecakes that these guys could share at the end of their meal.
Other days/items to plan around:
- Black History Month
- Bubble Gum Day
- Super Bowl Sunday, Feb. 7
- Winter Olympics February 12 to 28th
- Chinese New Year, Sun. Feb. 14
- Low Vision Awareness Month
- National Eating Disorders Awareness Week. February 22–28
So that’s some fun stuff there for the month of February.
There are even a whole bunch more but that should get you started. I could write 12 page report on what to do with all the events (Oh yeh, I already did) I write a monthly marketing planner that my members and I use to plan out our marketing 3 months in advance.
I even run a Restaurant Marketing Planning call every single month with members from all over the country and we talk through items like this and a ton more. If you are interested in “Getting Ahead and Staying Ahead” of your Restaurant Marketing then you should join me on these calls.
Click Here for More Details, you can even listen to the whole February call for FREE!
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Menu Make-over
January 19, 2010 by Jonathan Munsell
Filed under Restaurant Marketing Tools
I jumped into a conversation today about menu makeover which is really lesson in menu engineering.
It is worth a look.
______________________________________________________
It started on www.Restaurant-Community.com run by KNG (Formerly King Uniform and Menus)
Here are a couple threads:
In response to my offer to have the restaurant community forum take on a menu design make-over, Lynn from The Soda Fountain has requested your help and advice on their menu. Please follow this attachment to see their current menu Soda Fountain Menu
Please ask questions and make suggestions by replying to this thread. If you are not already a member, please sign up and join the fun
The first thing that I would like to know is, what style and size of menu covers are you using? You have 5 pages so what are you doing with the other view in your menu cover? Are you open to changing the size and style of menu?
The main issue I see with your menu is the lack of white space on pages two and three. If you compare pages four and five to those pages you should see that it is much easier on your eyes. It is also easier to lead people to the items that are your specialties. These are the items that are going to bring people back again and again.
I will search some design sites and see if I can find a good description of how to use white space in your design. If I can’t find that I will do a quick white paper on the subject. It is a very important aspect of design.
Besides our burgers, our All Day Entrees are where we really shine. Yes the restaurant is a fun atmosphere but we don’t want to be known as a burger joint. We will not have the crowd we need for dinner just on burgers. I would agree we need more spacing but I was unsure of how to make that happen. I designed the menu and all of the descriptions but I am not a menu designer nor do I have expertise in the subject. I look forward to hearing from you soon. Lynn
I like to think the first rule of designing a menu is keeping it true to your theme and you have. You make it fun to read and appetizing. Here are a few changes I would make.
Let talk color scheme. Heavy borders are overpowering and are creating an illusion of tight space within the menu “this is called lack of whitespace.” If you need a border then try one along the top and bottom this will open it up. Bring a color into the categories and item. Bold dark colors. Blue, Deep Red, Green etc (Keep in mind that red is always hard on the eyes) If space allows photos of your theme or food are always a nice option.
Fonts. I’m not crazy about “Font Diner.” But the descriptions are easy to read. Not crazy how titles are centered then items are left align with indent. Center it all or left align all. Another thing you could do is add 3 columns to the top and maybe 2 at the bottom to create flow. Keep in mind that on a two page menu the readers eyes move in a “Z formation” So you want to place things in other zones that will drawn attention.
Let’s talk about food and profit. I don’t see any one item that sticks out. Showcase your “hot” items by boxing them in or adding a tiny graphic “icon” that specifies this is a house specialty.
Prices. I assume your customers come to you because they love your food and atmosphere so remove the price “$7.99” right after the item’s name and place it behind the description in the description font size. Remove the dollar it will give your menu a cleaner feel. You have all your prices ending in 9’s which is very smart.
I love your menu item’s name. Very fun and I can see a lot of thought when into it and it shows.
Check out food networks Food Trends of the 2010…keeping it real, grandma’s cooking with a twist. Locally grown…. If you have a chance to incorporate any of these into your menu as Martha would say “It’s a Good Thing”. Best wishes. Donna
Good luck and keep us posted as you make changes.
Jonathan Munsell
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Restaurant & Catering Super Summit January 13, 2010
December 14, 2009 by Jonathan Munsell
Filed under Catering, Catering Tools, Coaching, Customer Service, Guides and Plans, Health & Energy Management, Human Resources, Leadership Development, Low Cost No Cost Restaurant Marketing, Operations Tools, Restaurant Cost Reduction, Restaurant Financial Management, Restaurant Issues, Restaurant Marketing, Restaurant Marketing - Online, Restaurant Marketing Tools, Restaurant Start-up, Safety & Sanitation, Systems, Systems & Operations, The Program, Training: Management, restaurant cost control
Veteran Restaurant Owner Reveals His Tested Multi-Million Dollar Generating Road-Map To Success So You Can..
Double Your Restaurant & Catering Profits
…even in the toughest economic times.
The trauma in the economy isn’t anywhere near over, in fact, it might turn even uglier, and if you just mush on doing the same things, the same way, in the same business, you’re slaughter waiting to happen. NOW is THE time for new, better opportunity and very bold action.
I am writing this the day after one of my, intense meetings with 20 top Restaurant Owners from all over the country. I am up at the computer at the unconscionable hour of 5:40 A.M. even after a long day working with this elite group from 7:00 A.M. until 9:00 P.M. ….I woke up 2 hours ahead of the alarm clock….with what I wanted to say to you absolutely clear in my head.
PLEASE give this somewhat lengthy letter your attention and full consideration…your prosperity DEPENDS on it
Life-Changing Money Makers Revealed Through 7 Building Blocks …
Dear Fellow Restaurant Owners and Catering Professionals,
Making a nice chunk of change during the busy season is typical for restaurant owners. And increasing those huge profits during that time sure goes a long way to keeping a smile on your face ‘til the next season. But, having an opportunity to make
Life-Changing Money with little to No “Busy Season” Stress only comes to those who know … the SECRETS of Real Restaurant & Catering Success!
I have done the research. I own three restaurant brands, I operate restaurants and two catering companies today. I am on the board of directors for the North Carolina Restaurant & Lodging Association and I have personally consulted with hundreds of restaurant owners. I have over 2,136 Members in my Restaurant Success System. If anyone knows and understands the major problems restaurant owners deal with year in and year out, it’s me.
Even better yet …
I have the answers to the most common problems that restaurant & catering company owners face, and I’ll reveal the top 7 during this ONE FULL-DAY SEMINAR
… these 7 simple Secrets Will Change Your Life Forever!
Be a part of the elite few (Only 97 Spots Available) that will be allowed in this closed door tell all summit. This is for those owners and professionals that understand the true value of this don’t miss opportunity and want to make 2010 the best year ever!
You can’t afford to miss this!
I have been in the restaurant and catering business since I was 13 years old. This whole Restaurant Super Summit is my way of giving back and saying THANK YOU and showing my appreciation, to our industry for the support I have received over the years. I think this is the best platform to share the knowledge that I have learned through my investment of hundreds of thousands of dollars through the school of hard knocks and Real Life OJT as an Owner. I know you can relate.
And for me, the best way I know how to say “thanks” is to give you what you want most. And for the majority of Restaurant Owners, that is …
MORE MONEY-MAKING STRATEGIES TO TAKE YOUR RESTAURANT BUSINESS TO THE NEXT LEVEL, REDUCING YOUR STRESS AND HEADACHES AT THE SAME TIME!
So I’ve created a jam-packed, full-day intensive Seminar, “Restaurant & Catering Super Summit—How to Double Your Profits … Even in the Toughest Economic Times!”
I am holding nothing back.
I promise you, it will change your life too!
I will spill the beans about this successful restaurant & catering profit system – unconventional as it may be – so you can start making way more MONEY, take more TIME OFF, and have way more FUN running your restaurant or catering operation!
Let me give you a few examples of what you’ll take away from my Super Summit Event:
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1. How to get your hands on the EASIEST MONEY in your restaurant and catering business sitting right under your nose! 2. The most important data you must collect and why.[Your business is dead without this info] 3. Common Thinking About Customers Within Our Industry That’s COMPLETELY WRONG! [How to change your mindset or it’ll cost you a fortune.] 4. How to make sure your Website Doesn’t SUCK! 5. How to get your systems in place so you can simply and easily handle double your current volume. 6. MEGA MISTAKE: If more owners fixed this one brain-dead, easy problem in their customer list, their profits … …would increase by 50% or more! 7. The secret to using profitable promotions you can put on autopilot. 8. How to hire and retain a superstar staff. 9. How to avoid the big mistake that costs restaurant owners thousands of dollars a year. 10. How to transform your 11. Two ways to get people to flock to your business that cost you nothing. |
12. How to build and dramatically increase your catering and takeout business. 13. What to do if you don’t have a current customer list and how to develop one overnight. 14. How to get truly FREE Advertising. 15. How to beat the cheapest price restaurants & avoid price competition altogether. 16. How to lock a titanium cage around YOUR customers so your competitors can’t steal them and to make sure they keep coming back. 17. How to double the profits on your existing customers. 18. How to use Social Media Marketing (twitter, Facebook, etc) so you have a line out the door during your slow times and get your guests begging to do business with you! 19. Why boring, traditional advertising is a waste, how to avoid using it forever and how to quit being a victim of advertising sales reps. 20. How to dramatically increase the value of your entire business! Plus much, much more!
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MY COMPLETELY RISK FREE GUARANTEE: If, in the first 3 hours, what I share with you is not worth 10 times the value you pay or you honestly believe you’ve made a mistake and that you don’t belong here or you are otherwise disappointed, you need only say so to receive a FULL 100% fee REFUND, PLUS up to $50 toward your documented travel. PLUS… I know things can happen so I have it set up so you can even get 100% refund on Cancellations 12+ Days before the SUMMIT. Why would I make a guarantee like this? Simple – You are going to love it and secretly you will think that I don’t even charge enough. Just so you know I want you to feel that way You have nothing to lose! |
I got an email from a Restaurant Owner, Izzy Schachner, Multi Unit
Owner in Cleveland Ohio. Listen to what he said,
“My business was outright failing! Sales were down every year.
Jonathan was literally the breath that brought me back from the dead. He put me back in the right frame of mind by refocusing my short and long term agendas. The materials I received helped me reorient my thinking I never XXXXXXXX in 12 years. Now that I am I feel so much more connected to my customers, and they feel the same. The marketing pieces that I use include XXXXXXXXX. With Jonathan’s help, I have been able to lay down a solid foundation
that has, so far, lead to 10% increase, but will grow even more in the next 6 months.”Izzy Schachner
Multi Unit Operator
~Izzy;s Lunch Box
~David’s Deli
~Cleveland Corporate Catering
Cleveland, OH
“Since beginning work with RSS, we have seen a steady increase in daily revenues and a marked increase in the public’s awareness of our establishment.”
Jonathan’s coaching has injected a positive, experienced voice into our marketing planning. His ongoing interest and frequent follow-up make the RSS program a key part of our growth strategy.
We have implemented strategies relative to XXXXXXXXXXXXXXXXXXXX. These components of RSS are what Jonathan refers to as ’softballs’, meaning easy to implement initiatives that provide quick results. By engaging these softball strategies, we have seen an immediate uptick in sales and customer count.”
Jarrod Davis
Acadia Northstar,
Rutherfordton NCThe XXXXXs represent some of the Killer Top Secret Strategies, I will
only share with those who attend on January 13th ~Jonathan
I have assembled the best team ever of top performers that will share the stage with me, all are ready to reveal the secrets to Make You Real Money in the Restaurant Business
Guest Speaker
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 This Man Knows How To See Into The Soul of a Potential Hire - Want to know how he does it? |
Jay Henderson, the founder of Hiring ROI, has a passion for coaching hisclients on leadership, management, sales development and hiring high performers, based on the Hiring MRI. I have been in the room countless times to hear Jay speak and he is truly a Master. He is going to blow everyone’s mind when he discusses:
How to avoid the 7 hiring mistakes that can easily allow the wrong people in your business. Instead of taking hiring too lightly, beware of these seven hiring mistakes! Jay began his corporate training career with the Covey Leadership Center, helping to launch Dr. Covey’s best selling book, First Things First. |
| He has helped many organizations implement Covey Leadership Training.He also is a certified instructor of Dr. Covey’s three nationally recognized programs:Principle Centered Leadership, 7 Habits of Highly Effective People, and First Things First.While Jay has studied with other specialists in areas of Organizational and Human Performance, he is most proud of his work with the science of Axiometrics.
If you don’t know what Axiometrics Jay is going to blow your mind with what he can tell you about the people that work for you today and he will also teach you the secrets of only hiring superstars from this moment forward. |
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Guest Speaker
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| Cynthia is one of those few who really know – from actual experience – how to make all this free media pay. It is mandatory that you discover how to effectively leverage this new form of word-of-mouth marketing..
Cynthia is going to show you exactly how to take advantage of all the low cost and even NO-cost ways of reaching out to new customers, more frequently communicating with present customers, and getting prospects and customers involved in dialogue and interaction rather than just static, “push” selling by you. If you are serious about succeeding, about high income, about longevity in the restaurant industry, this special session I’ve asked Cynthia to put together for you is NOT A LUXURY; IT IS NECESSITY! |
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Guest Speaker
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 Besides the 9 Secrets I am going to share with you, I am also going to review with those lucky enough to get a seat at this event "The 5 Must Have Website Components", without them you should pull your site off the internet right now - It may be doing you more damage than good! |
Teddy Garcia, Founder of Cybermedia Marketing and GearedLocal.com. Teddy is a true Internet Marketing Master and has been building websites and helping small business owners generate more business online since 1996. He manages huge online marketing campaigns with 900 moving parts at any one given time for some of the world’s top internet marketing “guru’s”. His specialty is helping business owners bridge the gap between their marketing goals and the technical challenges they face when implementing them. The former owner of a local offline business (a bicycle store), Teddy understands the challenges faced by using traditional media such as yellow pages and newspapers to drive people into your business and will be showing you a easier, quicker, more effective, and more accountable way to achieve amazing results using online media.
“The 9 Secrets to Marketing Your Restaurant or Catering Company Online” How To Quickly & Easily Get More Teddy will provide some simple actions you can implement right away to see some immediate improvement in your local search engine rankings. Find out why Teddy will tell you to – “Stop Wasting Money on the Yellow Pages.”He will reveal the secrets of how to get tons of customers call you, walk into your business or provide you with their contact information so you can develop a relationship with them. |
In addition to this Packed Day long Super Summit, Every Participant receives, included as part of their registration, a Restaurant Success Tool Kit Valued
at easily over $600!!!!!!!
- Workbooks for ALL 7 Secrets Revealed – every single session ($59 per session*7= $413 )
- One Month FREE – Inner Circle – Online Membership ($47 Value Free), after your month you can choose to stay at that same low rate without any registration cost, you can cancel anytime.
- Complete Restaurant Success Assessment Package – CD and Workbook outlining 101 Key Restaurant Success points ($99)
- Special Report: How To Explode Your Catering Through A High Profit Targeted Niche – Doctors Offices & Pharmaceutical Reps – PRICELESS
Super Bonus: ONLY AVAILABLE TO THOSE THAT SIGN UP BY DECEMBER 15th. Everyone that registers before December 15th will also get my Goal Setting Workshop, where we will actually work together and develop your goals for 2010 – You will have written goals and a plan for how to achieve them, before your competitors even have time to make News Year Resolution.
…the bonuses alone are worth coming to this AMAZING EVENT!
Single person Registration
for this event is ONLY $199
You may bring guests from your company for only $69 per person
NCRLA ADDED BONUS
I am coming out a day early, Tuesday January 12th, to host a special program in conjunction with the general meeting~ FREE to All NCRLA Members
This special session is titled
Catering: “Today’s Hottest Trend to Improve Your Profits”
I am going to speak on how to break into catering BIG TIME! If you have never catered before or have been doing it for years I guarantee that the strategies I share in this bonus session will definitely SKYROCKET you Income and Profits for many years to come!
Non NCRLA members may attend this special session for a $49
it will be added to your Super Summit registration.
But Wait there is even more…
EXTRAORDINARY NETWORKING with Restaurant Owners and Catering Professionals both local and from all parts of the country. Our peers…welcoming and generous with their time and conversation with ‘first-timers’….renewing friendships….this is THE fraternity of Food People!
EXPERTS’ EXHIBIT HALL where you can meet the vendors and experts that I and many Restaurant Success System Members rely on, find solutions to your particular needs, the right people to help you get things done, and new opportunities and moneymaking tools you never knew existed!
Q&A Hot Seat Session – a golden opportunity to pose your questions and get answers just as if you had unfettered access to Jonathan and his panel of experts for private consulting.
DOOR PRIZES will be given away all through out the day, including books, Strategy Manuals, Gift Vouchers and even CASH MONEY!
This is hands down the don’t miss event of the year. This is the only event of it’s kind and it would be a crying shame if you missed it and if you had to struggle unnecessarily any longer than you have to.
Time is running out and space is limited so I encourage you to take action and sign up TODAY!
Success comes to those who
Take A-C-T-I-O-N!
I look forward to seeing you in Charlotte!
Respectfully yours,
Jonathan Munsell
Founder & Creator
Restaurant Success System
Restaurant Success Monthly
PS: Again, I can not stress enough how You can’t afford to miss this! For $199 or less you get the most packed One Day Life Changing Money Making Immersion Training on the Planet and I am even throwing in over $600 in bonuses that will make you countless thousands of dollars, immediately! “That’s the Icing on the Cake”!
PSS: Don’t Forget I am really tight on seats for this event and it won’t surprise me one bit if it sells out completely before Christmas – So don’t waste another second, register today! (Do it before your competitor steals your seat and then after the Super Summit steals all your guests with what he/she learned)
PSSS: Don’t Forget I have extended you MY COMPLETELY RISK FREE GUARANTEE: If, in the first 3 hours, what I share with you is not worth 10 times the value you pay or you honestly believe you’ve made a mistake and that you don’t belong here or you are otherwise disappointed, you need only say so to receive a FULL 100% fee REFUND, PLUS up to $50 toward your documented travel. You really do have have nothing to lose and tons to gain!
PLUS… I know things can happen so I have it set up so you can even get 100% refund on Cancellations 12+ Days before the SUMMIT.
Single person Registration
for this event is ONLY $199
You may bring guests from your company for only $69 per person
You get the most packed One Day Life Changing Money Making Immersion Training on the Planet and I am even throwing in over $600 in bonuses that will make you countless thousands of dollars, immediately!
NCRLA and RSS Member please proceed
to the second set of registration links
Click Here to Register with 1 additional guest
Click Here to Register with 2 additional guest
or call 919.334.6800 (24hours/ 7 days a week)
If after signing up for the Super Summit, you Join the NCRLA I will Pay $100 towards your NCRLA membership. Simply, drop me a line and let me know that you did it. This offer is valid until 30 days after the Charlotte Super Summit ~ Jonathan
NCRLA and Restaurant Success System Member RegistrationSpecial Pricing ONLY $99 $39 for guests from your company The NCRLA and I have a special relationship, without them this event may not not have been possible. I am on the Board of Directors, a Restaurant Member and and Allied Member of the association. Through this special relationship I have arranged for NCRLA Members to have special pricing. Of course, I also extend this pricing to Restaurant Success System Members (Inner Circle, Top Tier Coaching and Super Performer Mastermind Group) Restaurant Success Monthly “Free Members” are not eligible for this discount If you are a member of either of these groups I encourage you to use the *Special Discounted Registration* below: RSS / NCRLA Member Registration RSS / NCRLA Member Registration plus 1 guest RSS / NCRLA Member Registration plus 2 guests or call 919.334.6800 (24hours/ 7 days a week) |
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Gift Certificate Systems
December 11, 2009 by Jonathan Munsell
Filed under Low Cost No Cost Restaurant Marketing, Restaurant Marketing, Restaurant Marketing - Online, Restaurant Marketing Tools, Restaurant Promotion
The Gift – Savvy Merchant
A Must for Independent Retailers, Restaurateurs and Service Establishments
By John S. Harris
This is a guest post by John Harris (this is the fourth of a 4 part series)
Gift Systems. It’s a brave new world out there as far as online gift certificate services are concerned. Your most successful competitors are already there. If you’re not, it’s never too late. Most of the systems today can be up and running in literally one or two days. I put this table together to try and simplify a pretty complicated industry. There are billion-dollar vendors and tiny start-ups in this space, and hundreds of companies. So this is merely my attempt to clarify what’s out there.
The Landscape of Online Gift Certificate Services Available to Small Businesses
|
Traditional Certificates |
Magstripe Cards |
“Virtual” Certificates |
|
| Medium | Paper or Card Stock | Plastic | Email, or Mobile Token |
| Easy to sell in-store | Yes | Yes | Not Yet |
| Easy to sell online | Yes | Yes | Yes |
| Time to get up & running | 1 -2 days | 1 – 3 weeks | Varies |
| POS integration | No | Yes | Varies |
| Security level | Low | High | Medium |
| Setup Costs | Low | High | Medium |
| Loyalty-use option | No | Yes | Varies |
| Monthly Fees | Offline=No
Online=Yes |
Offline=Yes |
Online=Varies |
| Transaction Fees | Offline=No
Online=Varies |
Offline=Yes
Online=Yes |
Online=Yes |
| Pros | Very low cost, can now be easily put online, little to no transaction costs, very easy to implement, many consumers like the physicality, usually specific to one merchant | Medium cost with any volume, very secure, real-time, can integrate to POS, can be used as Loyalty card, convenient, quality format | Instant delivery, more consumer personalization options, is a true “green” alternative, a very popular option with consumers, mobile option is exciting |
| Cons | Not as secure, not integrated with POS, printing and fulfilling is no fun, still need quality design work, no online redemption | Getting set up is typically hundreds of dollars, and POS integration adds both initial and ongoing costs | Email isn’t a very elegant gift format, redemption integration not a picnic, adds transaction costs |
|
Sample Vendors (with URL) |
|||
|
PLEASE NOTE:
This is by no means intended to be a definitive list. There are many vendors in some of these categories and you should search on your own for all options. Listing a company here is not an endorsement, and no representation is made as to performance or reliability. |
GiftLinx.com puts links on the merchant’s website and handles the actual online ordering, printing and mailing to the merchant’s clients, a labor-saver | FirstData.com has a deep, regulated list of quality magstripe system and services resellers | GiftTango.com provides both Email and Mobile forms of their virtual gift certificates. They can be customized for any merchant. |
| GiftCertsOnline.com also puts a link on the merchant’s website, and provides the online ordering engine and an option to print certificates online, but does not do fulfillment. | Swipeit.com serves the small business market directly, covers setup, system and fulfillment | GiftCertificates.com has long enabled its certificates to be provided in email form, with many discounting options | |
| TheGiftCardCafe.com puts a link on the merchant’s website and handles the online ordering. They do not do fulfillment, but offer an “Instant” eGift via email | ProfitPointInc.com provides a wide array of gift, loyalty, credit and related card marketing and operations services | Cashstar.com offers virtual gift certificates in Email form, with many customization features for consumers. Online or in-store Redemption. | |
About The Author – John S. Harris has been a small business consultant for over twenty years. A former owner and operator himself, John is a principal in Lynch + Harris, a consulting firm specializing in operations management and marketing communications that helps independent restaurants and retailers expand their business and improve their operations. John can be reached at ircharris@gmail.com
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Gift Certificate Promotion Plan
December 11, 2009 by Jonathan Munsell
Filed under Low Cost No Cost Restaurant Marketing, Restaurant Marketing, Restaurant Marketing - Online, Restaurant Marketing Tools, Restaurant Promotion
The Gift – Savvy Merchant
A Must for Independent Retailers, Restaurateurs and Service Establishments
By John S. Harris
This is a guest post by John Harris (this is the third in a 4 part series)
Promotion Plan: Work the gift business both online (see table of online gift certificate services, below) and offline. Some proven strategies include:
- Give Free Gift Certificates to your best customers. Send them via mail or email, an actual Gift Certificate / Card with a personal message, e.g.,”Thanks for you business over the years.” Make sure you do it in a way that makes it very easy for the recipient to re-gift it if they want. Most recipients will spend more on the back-end, both in purchases and in referral business. If you’re too busy, some companies will do a special run of Gift Certificates complete with personalized messaging and complete fulfillment for a very small fee.
- Buy a Gift Certificate / Get a Gift Certificate. This promotion rewards the purchaser with an additional, or separate, gift of their own. This is particularly effective with office administrators, because when the purchaser buys a $50 gift card/certificate, they would typically receive a $10 one for themselves. The big chains do very well with this strategy – Smith & Wollensky’s is one of many examples of what a proven technique it is. Online gift certificate systems (see table below) are particularly adept at automating this and capturing all the buyer and recipient info.
- Presuming you already have some form of customer list or database, this is the season to think more professionally about how it needs to be happening all year long. You do not want to win new customers without capturing some basic contact info about them! Get your website up to speed on this. Ask whoever handles your website to add a simple online form for customers to join your mailing list – it’s trivial and very inexpensive.
- Send a follow-up “Thank You” via email or personal note to recipient and giver after redemption. If the recipient is a first time customer, thank them for coming to your store and reinforce your goal of personal service and product selection. Also, send a ‘Thank You” to the buyer for introducing a new customer to you and sending a best customer back to you. This simple courtesy is worth its’ weight in gold.
About The Author – John S. Harris has been a small business consultant for over twenty years. A former owner and operator himself, John is a principal in Lynch + Harris, a consulting firm specializing in operations management and marketing communications that helps independent restaurants and retailers expand their business and improve their operations. John can be reached at ircharris@gmail.com
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Gift Certificate Marketing Basics
December 11, 2009 by Jonathan Munsell
Filed under Low Cost No Cost Restaurant Marketing, Restaurant Marketing, Restaurant Marketing - Online, Restaurant Marketing Tools, Restaurant Promotion
The Gift – Savvy Merchant
A Must for Independent Retailers, Restaurateurs and Service Establishments
By John S. Harris
This is a guest post by John Harris (this is the second in 4 part series)
Marketing Basics: It is crucial to let your customers and employees know about your gift offerings. Some inexpensive (or free), direct marketing programs that you can make happen in a couple of days:
- Eye-catching Signs or Posters:
- “Gift Certificates Available – On-Line or In-Store at…”
- Table or Counter Displays. Same message
- Staff Buttons. Fast and cheap, a million places online can create them for you overnight
- Flyers:
- Start putting a simple flyer into every bag or box; in every check-presenter, etc.
- Add to Voice Mail message:
- “Our gift certificates are available 24X7 online…”; or “We’re open special hours this year to provide gift certificates…”
- Add simple text at the bottom of your receipts or invoices
- Staff Training. It’s easy to simply mention that you offer gift certificates or gift cards
About The Author – John S. Harris has been a small business consultant for over twenty years. A former owner and operator himself, John is a principal in Lynch + Harris, a consulting firm specializing in operations management and marketing communications that helps independent restaurants and retailers expand their business and improve their operations. John can be reached at ircharris@gmail.com
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10 Ways to Revamp Your Ineffective (and Boring) Business Card
November 5, 2009 by Jonathan Munsell
Filed under Catering, Catering Tools, Coaching, Low Cost No Cost Restaurant Marketing, Restaurant Marketing, Restaurant Marketing Tools, Restaurant Promotion
Here is quick read on how to stand out with your business card. i think it is very applicable to the restaurant business and wanted to share ~ Jonathan
10 Ways to Revamp Your Ineffective (and Boring) Business Card
by Noah Rickun
I just returned from a week in Phoenix, Arizona, where I attended an industry conference and had the chance to rub elbows with roughly 1,500 potential partners, vendors, and customers. As I unpacked my bag, I grabbed the stack of hundreds of business cards people gave me and I found myself struggling to remember who some of these people are. A handful of the cards have handwritten notes on the back (I always write something to jog my memory if I know I intend to follow-up after the show), some have photos on them, but most are indistinguishable from the rest. Isn’t the point of a business card to provide a tool for follow up after meeting someone for the first time? A business card should reflect your personality. If you’re boring, have a boring business card. If not, then here are 10 ways to revamp your ineffective (and boring) business card:
1. Be creative. Especially with the title. Have fun and call yourself something that will make people smile. Don’t be a salesperson, be The Sales Cowboy. Don’t be a Customer Service Representative, be a Customer Loyalty Specialist. Don’t be a receptionist, be the Director of First Impressions. Don’t be an assistant, be the Chief Executive Assistant. Don’t be an Account Manager, be The Princess of Profits. Got it?
2. Be clear. About what you can DO for someone, as opposed to using a nondescript and professional (think, faceless) title.
3. Be memorable. If someone lost your card, would they call and ask for another? Or would they not even realize they had lost it?
4. Be valuable. Provide a tip, an idea, a link to more information, or a code for online redemption.
5. Be different. Be so different that ANYONE you give your card to shows it to EVERYONE they know.
6. Be “WOW-able”. If people say, “WOW! I’ve never seen anything like this before,” then you know your card is working for you.
7. Be easy. Include your office phone, your cell phone, fax number, email address, Facebook, Twitter, and LinkedIn accounts.
8. Be shapely. If your card is the standard size and shape, it fits nicely in a pile of all the other cards people forget about. Make your card a different shape or size so that it stands out — and stands alone. A great card can’t be put in a pile.
9. Be YOU. Put your picture on your card. And not your high school yearbook picture—make sure your picture looks like you do. If you’ve changed your hair color, lost or gained more than a few pounds, or aged more than a few years, get a new card. You want people to look at your card and remember meeting YOU.
10. Be independent. Worried that your boss won’t pay for your new cards? Or that your boss won’t allow you to make creative cards? Ask for forgiveness rather than permission. And you probably won’t have to ask for forgiveness when you bring back success stories as a result of all the new connections you’ve made with your creative business card. About the money—you can now buy business cards online in large quantities for less than the cost of that new shirt you bought to wear at the tradeshow. Your boss didn’t pay for your shirt, did he? Invest your own money in the most important person in the world – you.
As I began sorting the cards in my hands, I made two piles: one for scanning and filing, and one for immediate follow up. Guess which pile is bigger? I’ll help you. From the hundreds of cards I started with, I kept twenty on my desk. There are two ways to get into my short stack—the one that means I’ll be reaching out to you within a week after meeting. You need to offer GREAT value when we meet or you need to have a GREAT business card. If you have both, you’re guaranteed that I (and most everyone else you meet) will want to get in touch quickly.
Think you’ve got a great business card? Email a copy to noah@gitomer.com and, if I agree, I’ll post it on my blog at www.rickun.com.
Noah Rickun is a Speaker who presents to companies on sales, customer loyalty, and attitude. His seminars are both engaging and memorable. For bookings, please contact his friendly office at 704-926-5582. Click here for more information on Noah Rickun or visit www.rickun.com.
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How to Market Restaurant Specialty Items for the Holidays
November 4, 2009 by Jonathan Munsell
Filed under Low Cost No Cost Restaurant Marketing, Restaurant Marketing, Restaurant Marketing - Online, Restaurant Marketing Tools, Restaurant Promotion, Systems & Operations
A question was posed by one of our Restaurant Success Monthly Members, Buddy Guilbeau:
Do you have any ideas on how to increase my corporate hams sales for the holidays? How about ideas on advertising my hams for the holidays?
I thought this may be one of those questions that others may want to ‘hear’ the response, so I’m posting it for all to see. Buddy’s question:
My response:
I think that advertising for Ham Sales, in your case, or Gift Cards or even specialty meals packed to go for the holidays all have a similar approach.
The low cost / no cost restaurant marketing tactic is always “4 Walls Marketing”. Make sure the 4 walls of your place are communicating the message you would most like to push. This includes a multitude of ways and media to communicate the message.
4 walls:
Signage
Bathrooms Signage (one of my favorites) on the mirror or the back of the stall. Think about the captured audience potential.
Entrance Signage – Hit them before they even get in the door. You program them to be thinking about anything you want before they even open the door. I like to use a question “How Can You Get A Free Ham This Holiday?”. It plants the question and they will want to figure it out and will most likely ask.
Interior Signage - Wherever appropriate, get a sign conveying your message. You can even play off the door signage and either answer the question or ask more questions and make it a game.
Table tent or flyer on every table in the place.
Bag stuffer in every bag that goes out the door - whether it’s To Go food or delivery. Get one on every plate or tray served or with every check you present. Don’t just bury it in the check presenter; put it right on top. Put the bag stuffer with every catering order and in every box lunch.
Email your list – craft a series of emails that keeps your message in front of your guests and intrigues them.
Website – Post it on your website. Have a link from the promotion in your email to more details available online. Online you can spell out all the details and benefits and exactly who the offer is perfect for or applies best.
Contest – Have a contest to give away a FREE item that you are promoting then have a big sign and a business card drop or little form to be filled out. The people that “Opt-in” the contest must want the prize so even if they don’t win send them a runner up prize for a special discount or offer that works with what you are promoting.
Mail your list – A direct response mail piece targeted to your existing guests, that already know you will cut through the mail clutter and can draw a huge response. It doesn’t have to be fancy or expensive. It could even be part of a regular mail cycle like a newsletter. Something you may want to try is drop out piece/insert that takes them out of the newsletter and is obvious when they open it.
Buy a list of the top 50 employers in your area and mail them. This message needs to be a little different because they may not know who you are. In this case you want to use direct response tactics like we teach in the Restaurant Success System, i.e. Headline, compelling copy, offer, expiration to just mention a few.
At the end of the day there is no magic bullet that is going to sell a million products but when you combine a bunch of methods you will reap results from all of them and your overall response will be tremendous.
Just like with everything else you have to take action. Start with the items that you like from above and that are easy for you. Then work to add one a day until at the end of a week or so you have a tremendous amount of communication and marketing all working to sell your product.
For details and examples of everything mentioned above check out RestaurantSuccessSystem.com/noriskoffer/
In the Restaurant Success System you not only get examples, tactics and strategies you also get done for you downloadable pieces. Yes the actual pieces that all you have to do is change your restaurant name and print. It is worth a minute to check it out. RestaurantSuccessSystem.com/noriskoffer/
Thanks for the question, Buddy. I’m sure your interest has helped others out!
Jonathan Munsell
Founder & Creator
Restaurant Success Monthly
Restaurant Success System
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