Don’t Sell on Price!

Find a way to get premium prices for what you do. Don’t be afraid to charge for what you do. Focus on delivering value in terms of WOW experiences. You are a professional. You are entitled to make a good living for what you’re doing. Don’t be ashamed of it.

Rarely will you get paid more than you ask. Make sure that you are pricing that will give you a fair living for what you do.

The goal is to keep more people coming in and paying more. That can be done not only raising your prices, but adding greater value creating a WOW experience, an event driven type of a restaurant.

It is important to have something simple. If something is too complicated and pass it on to our staff, it might die. You just need something that works for you that is repeatable.

Get your staff to see the increases, to see what the marketing and the promotions are bringing in.† If the staff sees the numbers they will start getting more involved in helping you capture names because they see that it will impact them as well.

Feedback systems are crucial. You should constantly be looking for and listening to what your guests want.  Make sure you stay in touch with what’s happening in the industry, and listen to what other people are doing in other parts of the country. The trade publications can be a great source, as well as discussion forums. Always bring new things to the table. This will create an excitement for your guests as well.

As the leader you have to create the excitement and environment for your guests to engage your business. You have to find ways to let them know that what the money spend is not just for food or drink but the whole ball of wax… The experience!

This article provided by Jonathan Munsell, Restaurant Success System

www.restaurantsuccesssystems.com
Telphone: 919.334.6800

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