Outrageous Advertising: How Can You Make Your Burger Outrageous!

A recent article in Nations Restaurant News prompted me to give some thought to Outrageous Advertising.  What product can you take and make over the top and even gain fan fair and maybe even some press?

Here a couple products that I think are way over the top and have garnered both of these restaurants huge press and local buzz.

Diger’s Diner in Brush Colorodo “Home of Colorado’s Biggest Burger”

Colorado’s Biggest Burger

Diggers Diner is serving up a fun filled meal with it’s new State Champion Burger.  With 3lbs of ground beef, a pound and a half bun, 8 slices of cheese, 1/2 a tomato, 1/2 an onion, 1/2 a head of lettuce, 1/2 cup of pickles and of course 12oz of fries it is sure to satisfy even the hungriest.  Although this burger can be split by at least 6 and still satisfy the brave might choose to compete in the burger challenge.  If you Eat ALL of it yourself (includes fries) you will be placed on the wall of fame, get a certificate of completion and of course we will by your burger! There is a 1 hour time limit.

7-patty Whopper promo strikes chord

By Alan J. Liddle

TOKYO (Oct. 29, 2009) Responding to strong demand, Burger King in Japan has extended its Windows 7 Whopper cross promotion with Microsoft Corp. from seven days to 16, a Microsoft representative said.

Miami-based Burger King, which fields just 15 stores in Japan, according to its Japanese website, marked the Oct. 22 worldwide launch of Microsoft’s new Windows 7 operating system by offering a seven-patty burger.

The first 30 customers per day per store can buy the limited-time offer burger for 777 yen, or about $8.50 in U.S. dollars at recent conversion rates, according to Masaki Iida, who is part of the public relations team for Redmond, Wash.-based Microsoft’s division in Japan. Other media reports indicated that after the first 30 sandwiches are sold, consumers who still want a Windows 7 Whopper must pay approximately $15.

Originally scheduled to end Wednesday, Iida said that the sale of 6,000 Windows 7 Whoppers within the first four days of the promotion prompted the restaurant operator to extend the run of the 5.1-inch-tall, 2,102-calorie sandwich through Nov. 6.

Iida said the promotion involving Microsoft Japan and Burger King Japan was intended to “create a Windows 7 buzz among non-information technology [focused] consumers.” A Windows 7 launch party was held Oct. 22 at the Burger King unit in Tokyo’s famed Akihabara electronics retailing district, the Microsoft source said.

Author: NRN  Alan J. Liddle at aliddle@nrn.com.

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