Restaurant Success Secret #3

Recognize the Business You Are In… Marketer of Memorable Dining Experiences.

You might think that the operation of your business, making sure that everything runs smoothly is your business -  I am here to tell you that yes indeed your restaurant operations are important and must be systematized and run like a machine but if you think that is your business… if you’re really thinking like that, you’re really just another employee.  What you’ve done is created yourself a job – you’re either a cook or a chef; you might be playing a lot of different roles at different times.

As you are a staff person, if that’s what you’re doing, that’s all that you can earn.  If you are doing a $10.00 per hour job, you can’t make $100,000 a year doing $10.00 per hour work.  It doesn’t matter how many hours you work, it just doesn’t work.  One of my favorite quotes is “You can’t make $100,000 a year doing $10.00 an hour work.” that sure is right.

If you want to have rapid success you have to recognize that success comes from the marketing of your restaurant.  Work ON your business instead of IN your business.

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Once you have a system in place and your restaurant running smoothly, the next step is to create a memorable dining experience.

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A dining experience is much more than just that – it transcends how good your food is – it’s about what happens to the guest when he comes in.  You need to deliver a consistent experience for all of this to work.

The key point here is:  recognizing you’re in the marketing business; you’re in the business of marketing memorable dining experiences and the things that you create in your restaurant, not in the operation of the business.

Be proactive; don’t wait until you’re at the last straw before taking action.

Having good management skill and doing great work only helps you AFTER you get a guest in your door.  Unfortunately, you can’t get that customer in your door until you learn how to systematize and market your business!  That is where I come in to help.

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