Maybe you’ve never thought about it. Typically length is a concern that comes up when discussing subject lines – how many characters you can fit in a subject before your subscribers’ email programs cut it off. But the same thing applies to your “from” line; if it’s too long, subscribers won’t be able to read…
Don’t be afraid to hit up your vendors. Work with your vendors on dual-promotion events and see the success. Robert, one of our mastermind participants, has a very prominent appetizer company hosting his FREE Half Time Appetizer Buffet. It’s free for the guests but also free for Robert and his restaurant; a win-win situation for…
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