Expert Interview: Jonathan Munsell Interviews Equipment Specialist Lenny Douglas from Tundra Specialties

Best Practices for Restaurant Owners and Industry Professionals Monthly Benchmarking and Money-making Teleseminar:

How To Insure You Have The Best Restaurant Supply, Parts and Equipment Company For Your Start-up and Existing Restaurant

Jonathan Interviews Lenny Douglas with Tundra Specialties.

Opening and maintaining a restaurant is always a challenge.  This conversation will help you on your way to building a success from the start.

• We talk about the very basics (The Restaurant Development Process) of starting with a drawing, mapping out the plan in order to get a good understanding of the goal.
• We talk about understanding the options from big equipment, to counter equipment and storage, all the way to small ware.
• We even talk about what to look for in an equipment vendor.

About your Hosts:

ABOUT THE AUTHOR: Jonathan Munsell owns two restaurant brands and a catering company. Jonathan Munsell works with current and aspiring restaurant owners specializing in restaurant startup and growth. In 2007, Jonathan launched Restaurant Success System conducting national seminars and professionally speaking on restaurant startup, restaurant operations, restaurant marketing and finance. Learn more about Jonathan by visiting www.RestaurantSuccessMonthly.com

Lenny Douglas is the Sales Manager for Tundra Specialties, which is a company that specializes in restaurant parts, supplies and equipment.   Lenny grew up in Tampa Florida.  He moved to Colorado in 1997, waited tables and was bartender for several locations.  Lenny attended University Colorado in 1999 for Computer Science, then made a change in direction and left engineering school.  Lenny then worked for a foodservice sales position with Old Timer Foods working with Regional Restaurants selling a variety of food products.  He met Rob Fenton, part owner and Sales Manager with Tundra, and has been working for Tundra Specialties since January 1, 2003, starting in the Outside Sales Team.

You can find out more about equipment and connect with Tundra Specialties by visiting their website www.etundra.com or check out their blog  “The Back Burner”

Their blogs about the foodservice industry at The Back Burner, which is written by the employees of Tundra Specialties, a company specializing in restaurant equipment and food service supplies.

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Immediately Effective Cost Control Tips & Tactics – 121-130

This is the 14th post in a number of posts I will be providing to offer cost effective tips and ideas for your restaurant biz.

Included Categories:

1. Food Costs and Kitchen Management

2. Bar, Cellar and Beverages

3. Packaging, Paper and Consumables

4. Cleaning Costs

5. Labor Costs

6. General & Administrative

7. Utilities

8. Repairs and Maintenance

9. Event Management

10. Safety

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More Innovative Ideas for Challenging Times

Don’t be afraid to hit up your vendors. Work with your vendors on dual-promotion events and see the success. Robert, one of our mastermind participants, has a very prominent appetizer company hosting his FREE Half Time Appetizer Buffet. It’s free for the guests but also free for Robert and his restaurant; a win-win situation for all!

Is rent reduction in the cards for you? A lawyer friend said he has a client that is in commercial real estate. He said his client is getting hit by many folks to get rent reductions. Times are tough and if money is an issue start the dialogue now and you never know what will happen…you just might be able to save a ton of money

Proper planning is not just about communication, it can SAVE you a TON of MONEY!

Make your operations and marketing more effective. Proper planning is not just about communication, it’s about having an action plan in place.  One of my mastermind members is using an annual calendar figured already to the end of the year for all his regular maintenance. He had a thermostat go bad on Wednesday, instead of calling in a service call for a minimum of $100; he looked at his calendar and saw his HVAC maintenance was coming that Friday. When the guy came through the door he met him discussed his needs and not only did it not cost him a trip charge the repairman fixed as part of his regular PM – Total Savings estimated to be at least $350.

How about rushing your marketing to the finish line – pricey right? I have seen people doing last minute print jobs at Kinko’s which cost them double what it would to send it to an online printer with just a few more days preparedness.

Have you ever had to overnight something because you missed a deadline? We have all been there, now is the time to draw the line in the sand and commit to removing that waste from your business.

Bang for your Buck. Is now the time to cut marketing or increase your marketing efforts? I say now is the time to lose anything that is questionable on delivering results and put a little extra into those programs that are working. The timing is right for a couple of reasons:

1. you can buy media cheaper than you could six months ago.

2. If others are cutting marketing spending as most do when times are tough they have just cleared the way for your message to get through. Your message comes through louder and clearer to those customers that aren’t hearing from everyone!

What new ideas have you used to market successful in this current financial climate?

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