When talking about profits. Proper Planning will easily make you double what you make off your best promotion currently so far ahead that you can execute flawlessly and rake in the big money instead of whatever you are lucky to get off of your last minute effort?!
Guests want to keep in touch with their favorite restaurants and know what’s happening. To develop such a relationship, follow-up should continue on a regular basis, using several varied opportunities such as thank you notes or Guest/ Business Appreciation Days (see Restaurant Success System’s Marketing Exhibits Manual for more info on both of these). You want your potential guests to be confident that your restaurant is THE place to dine
Frequency cards and bounce-backs are one of the least expensive ways to encourage your customers to return time and time again The more visits your customers make, the more loyal they become. Frequency Cards: Frequency Cards, Display, Customized Icon Stamp
Don’t fall into “The Curse of Assumption”. Simply because you know doesn’t mean everyone else knows. You have to tell your guests over and over what it is that you do that makes you “different”. Otherwise the guest may think that all restaurants in your category are the same because they sell the same types of food.
Use A Phone Line Voice Mail To Capture Testimonials and Have Fun With Your Guests! Here is a simple little ad I use in email and on one of my restaurant’s webpage I get a dozen or more people a week calling me with funny off the cuff testimonials.
How do you know about missed sales You may never know about it. You may find out if some of your servers tell you, but usually they won’t The results could be a lot of missed sales. For example, you could have several requests for Pepsi products instead of what you carry
The easiest way to find out what your customers are truly thinking about your restaurant, service, quality of the food, and the experience is the customer satisfaction survey card. You should have at least 100 survey cards available.
Analyst expects chains to pass menu price increases to consumers As commodity prices rose through 2010, restaurant operators kept one eye on increasing costs and the other on the tight grip that recession-battered consumers kept on their wallets Texas Roadhouse was testing a menu price hike of about 2 percent in 25 of its casual-dining restaurants, he said
House approves small business bill The Small Business Jobs and Credit Act of 2010, which includes provisions that proponents say would provide restaurants and other small businesses with tax relief while increasing access to capital, was approved Thursday in the House by a vote of 237 to 187.
Have you been working in your restaurant instead of on your restaurant for a while now? I work with restaurant owners who have jumped some of these same hurdles every day Get me to your restaurant Restaurant Success System
Nations Restaurant News Consumers’ appetite for dining out has grown significantly from six months ago, according to a new study from consumer research firm Market Force Information. About 25 percent of the 4,600 respondents to a Market Force poll indicated that they plan to eat at restaurants more in the next three months than they did during the previous three months, compared with only 5 percent of consumers surveyed in December 2009.
The car dealership’s policy clearly illustrates the difference between selling features and selling benefits. Benefit: The emotional reasons or connections your prospect makes with your product or service.
There are many other ways through which you can make your catering company’s presence felt in your community Internet Yellow Pages and your Catering Business The Power of Local Advertising for Caterers The website caters exclusively to US businesses
Austin Restaurant Group Makes History K&N Management, the owner of the Austin Rudy’s “Country Store” & Bar-B-Q franchise and the creator of Mighty Fine Burgers, Fries & Shakes makes history in 2010 by being the first restaurant group to receive the Texas Award for Performance Excellence
Our Restaurant Success Assessment – which will quickly and easily let you know where you stand on the road to restaurant success, as well as show you exactly what you might be missing to fuel your success.
Gun to the head strategy: If I held a gun to your head (not that I would do that) and asked you how you can increase your sales today what would you say The easiest thing you can do is Up-Sell You should be cross selling, up-selling, and every other direction selling you possibly can
Sautéed Shrimp in Tropical Fruit Sauce Servings: 6 1/2 pound shrimp 1 mango, peeled and cubed 1 papaya, peeled and cubed 1/2 teaspoon lime juice 1 Add shrimp and sauté for 5 minutes or until the shrimp turns pink
Video Blog What to have in Your Restaurant & Catering Operating System Hey it’s me, Jonathan Munsell, the founder and creator of Restaurant Success Systems. I want to talk about systems as a whole and all the little, itty, bitty things that go into a system for a restaurant.
Mystery Shoppers & More… Brian Calderone – Goodwin & Associates If you’ve ever wondered how your restaurant really comes across to everyone who visits, you need to check out this Expert Interview with Brian Calderone of Goodwin & Associates. Jonathan is all about having great Systems in place, from Operations to Marketing. Jonathan
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I recently read this article: Rough Economy Brings Down Restaurant Locals, Celeb Chefs and wanted to share it with our members. I have spoken to many Restaurant Owners over the years and it seems that going too fast or growing sooner than maybe you should causes the most troubles for restaurants. Over the years I…
Maybe you’ve never thought about it. Typically length is a concern that comes up when discussing subject lines – how many characters you can fit in a subject before your subscribers’ email programs cut it off. But the same thing applies to your “from” line; if it’s too long, subscribers won’t be able to read…
An in-depth look at H1N1 flu Since the H1N1 flu was first identified in the spring of 2009, restaurants and small businesses around the world have sought to minimize the risks of the flu for their customers and their employees. The World Health Organization has declared a pandemic, and the U.S. government has issued guidelines…
Some problems require fresh, innovative thinking. One way to search for creative solutions is to remember the acronym SCAMPER: Substitute. Replace an element that’s part of the problem. Use a different material, ingredient, or person and see what happens. Combine. Put elements together. If you can’t decide whether to use salt or pepper in a…
This is a guest post from by Aaron Goldman , Wednesday, August 26, 2009 Great insight into how the monster we know as Google works. Jonathan ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Everything I Need to Know About Marketing I Learned From Google 1. Relevance rules. The reason Google became so popular is simply because its search engine displayed the…
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