Learn all the details behind May Marketing. Also learn how to plan Social Media Marketing for the month along with Press Releases and our special S$D Piece. This month we review the use of a special tool to aid in quickly updating and gaining directory listing and business profiles online.
Learn all the details behind April Marketing. Also learn how to plan Social Media Marketing for the month along with Press Releases and our special S$D Piece. This month we review how restaurants can effectively use Facebook.
I jumped into a conversation today about menu makeover which is really lesson in menu engineering. It is worth a look. http://www.restaurant-community.com/restaurant-business/179-soda-fountain-menu-make-over.html#post380
Build systems for even the littlest repetitive actions. It is as easy as writing down the things that happen as part of a process Example: if you are always the opener and you know it inside out and backwards then simply make a chronological list of what you do. 6 Enter building and deactivate the alarm
Restaurant Success System and Restaurant Success Monthly provide these videos to help accelerate your Restaurant Success. The videos are usually centered on Restaurant Operations, Restaurant Finance, Restaurant Marketing & Promotions or the Restaurant Management Tools and Restaurant Systems necessary to achieve higher sales and grow your restaurant or Catering profits by leaps and bounds
Best Practices for Restaurant Owners and Industry Professionals Monthly Benchmarking and Money-making Teleseminar: How To Insure You Have The Best Restaurant Supply, Parts and Equipment Company For Your Start-up and Existing Restaurant Jonathan Interviews Lenny Douglas with Tundra Specialties.
Effectively Manage Your Business and Your Life. If you’re like most restaurant owners, you have more to do than time to do it. So here are some tips for being able to successfully manage your company and your life:
A question was posed by one of our Restaurant Success Monthly Members, Buddy Guilbeau: Do you have any ideas on how to increase my corporate hams sales for the holidays? How about ideas on advertising my hams for the holidays? My response: The low cost / no cost restaurant marketing tactic is always “4 Walls Marketing”
A recent article in Nations Restaurant News prompted me to give some thought to Outrageous Advertising. What product can you take and make over the top and even gain fan fair and maybe even some press? Colorado’s Biggest Burger
Jonathan Munsell Interviews Hiring and Performance Expert Jay Henderson In our conversation Jay reveals the 7 biggest hiring mistakes restaurant make and how to avoid them. Plus Jay and Jonathan dive into the 9 Secrets to Great Hiring for Your Restaurant . This is a don’t miss audio. Have a pad and pen available because Jay gives it all away and if you are there to grab it you it you certainly will reap the rewards.
Jonathan discusses with Susan Roseman how to take the bits and pieces of marketing done every month and roll them into a well crafted well oiled machine through automation. Specifically they discuss the hugely positive impact that RepeatRewards has had on systematizing and organizing the majority of the monthly marketing tasks. (this is the advanced preview of the audio portion of a webinar which is being produced into a DVD and is still in the production phase)
It’s time for a change! Would you agree? Change can be a difficult thing for most everyone, including restaurant owners, especially during economically challenging times. Yet, if you are not seeing the results that you want to be seeing from the things you are doing… change is what you need to do. Just a bit of change can make a lot of difference. A lot of people make excuses for where they are, but in order to overcome the struggles, you need to climb over the hurdles and take responsibility for your actions. It’s imperative in order to have success. In order to make changes, you need different actions, different thoughts, different resources and different tools. You want fresh food in your restaurant… you need fresh ideas too. Make a fresh start!
As many of you know I am a Board Member of the North Carolina Restaurant and Lodging Association as well as an active Restaurant Owner. This is hot off the presses from the NCRLA and I think it does a great job of quickly and clearly explaining where we are as a nation on health care reform and how it effects the business owners like you and I. Your state may have a couple other options or a slightly different spin on this but as a whole it applies nationally to all of us. The Health Care reform debate has dominated news headlines in recent months. It is a difficult issue and many dollars are being spent on both sides of the debate
I was just reading a reading a great compensation article from Greg McGuire and the The Back Burner Blog and wanted to add in my two cents from a member I recently spoke with. The Back Story One of my coaching members was looking to reduce payroll. He had done a lot this year to increase sales and manage costs
I love the idea of a big promotional prank to garner some attention, especially when the promotion can get you some FREE Marketing in local and in the case below national media. Let me know the best promotional prank you have done or have heard of Leave a Comment Restaurant Success System Restaurant Success Monthly Ivar’s admits to underwater billboard prank
I recently read this article: Rough Economy Brings Down Restaurant Locals, Celeb Chefs and wanted to share it with our members. I have spoken to many Restaurant Owners over the years and it seems that going too fast or growing sooner than maybe you should causes the most troubles for restaurants. Over the years I…
Maybe you’ve never thought about it. Typically length is a concern that comes up when discussing subject lines – how many characters you can fit in a subject before your subscribers’ email programs cut it off. But the same thing applies to your “from” line; if it’s too long, subscribers won’t be able to read…
This is the last post in a number of posts I will be providing to offer cost effective tips and ideas for your restaurant biz. Included Categories: 1. Food Costs and Kitchen Management 2. Bar, Cellar and Beverages 3. Packaging, Paper and Consumables 4. Cleaning Costs 5. Labor Costs 6. General & Administrative 7. Utilities…
This is the 14th post in a number of posts I will be providing to offer cost effective tips and ideas for your restaurant biz. Included Categories: 1. Food Costs and Kitchen Management 2. Bar, Cellar and Beverages 3. Packaging, Paper and Consumables 4. Cleaning Costs 5. Labor Costs 6. General & Administrative 7. Utilities…
This is the 13th post in a number of posts I will be providing to offer cost effective tips and ideas for your restaurant biz. Included Categories: 1. Food Costs and Kitchen Management 2. Bar, Cellar and Beverages 3. Packaging, Paper and Consumables 4. Cleaning Costs 5. Labor Costs 6. General & Administrative 7. Utilities…
Included Categories: 1 Food Costs and Kitchen Management 2 Bar, Cellar and Beverages 3 Packaging, Paper and Consumables 4 Cleaning Costs Labor Costs 10 [private_inner circle] 101 Order forms should be on a clipboard where the deliveries are received so there’s no problem checking prices as the goods arrive. 110
Outsiders probably have no clue how valuable an email list is to a marketer At December’s Email Insider Summit, Stephen Geer, director of email and online fund-raising for the campaign, crowed about its list At the latest summit, wrapping up today, presenters discussed Papa John’s email case history
Setting goals can create opportunities you never imagined and that seemed far out of reach. First step is to write goals down Benefits of writing down goals You get clear on how to make your goals happen
Have you heard the buzz around Twitter? You are probably asking, “how can a restaurant owner use Twitter to increase traffic – I thought it was just for online business type people.” Think again. Twitter Overview: Twitter is a micro blogging platform – posts up to 140 characters choose who to follow on Twitter –…
Are you using video The trend is video. Why would you want to use video? If your company has something to say with video, that video should be on your Web site I say use them all Where can you use video? Use it to give a tour of your restaurant.
Help people see what you are trying to accomplish Times change. The times don’t require a return to command-and-control, but they do require leaders to tighten up on fundamental people management principles. When time is of the essence
I am going to jump right in it today – First and foremost most people take their Goals for granted. They don’t do it seriously and they don’t do it consistently. They do it once a year and they do it at New Years. They run into the New Year’s syndrome; they set a goal and they don’t even look at it until a year later and they go, “Uht Oh, I screwed up,” and they set a new one. Goal setting problems
Don’t be afraid to hit up your vendors. Work with your vendors on dual-promotion events and see the success. Robert, one of our mastermind participants, has a very prominent appetizer company hosting his FREE Half Time Appetizer Buffet. It’s free for the guests but also free for Robert and his restaurant; a win-win situation for…
These are no doubt tough times for every industry but it seems the Restaurant Industry is taking it a little harder than most. I read today from the NRA 5 lead articles all talking about what restaurant companies are doing during these tough times. All the stories had to do with shutting restaurants or layoffs….
Right Yet just like the above example I see restaurants throwing their dollars away every single day with the money they spend on advertising or even better the money they don’t spend on the restaurant systems or proper training. Is Your Restaurant Ready? Image Advertising There are two types of advertising, image or institutional advertising and direct response What restaurants need is direct response advertising
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