Don’t Sell on Price!

Find a way to get premium prices for what you do. Don’t be afraid to charge for what you do. Focus on delivering value in terms of WOW experiences. You are a professional. You are entitled to make a good living for what you’re doing. Don’t be ashamed of it.

Rarely will you get paid more than you ask. Make sure that you are pricing that will give you a fair living for what you do.

The goal is to keep more people coming in and paying more. That can be done not only raising your prices, but adding greater value creating a WOW experience, an event driven type of a restaurant.

It is important to have something simple. If something is too complicated and pass it on to our staff, it might die. You just need something that works for you that is repeatable.

Get your staff to see the increases, to see what the marketing and the promotions are bringing in.† If the staff sees the numbers they will start getting more involved in helping you capture names because they see that it will impact them as well.

Feedback systems are crucial. You should constantly be looking for and listening to what your guests want.  Make sure you stay in touch with what’s happening in the industry, and listen to what other people are doing in other parts of the country. The trade publications can be a great source, as well as discussion forums. Always bring new things to the table. This will create an excitement for your guests as well.

As the leader you have to create the excitement and environment for your guests to engage your business. You have to find ways to let them know that what the money spend is not just for food or drink but the whole ball of wax… The experience!

This article provided by Jonathan Munsell, Restaurant Success System

www.restaurantsuccesssystems.com
Telphone: 919.334.6800

Related Posts

• Restaurant Success Secret #3 Recognize the Business You Are In... Marketer of Memorable Dining Experiences. You might think that...
• 7 Things You Must Know About Your Marketing Prospect I often talk about knowing your guest and about capturing information, specifically name, address, email...
• Do you Deliver Totally Outrageous Service? Totally Outrageous Service is the all about the guest. As you well know, we are...

When is it Wrong to Put Someone on Your Mailing/Email List?

I was talking to a business owner about gathering names for her database. I said that she should put every name she knows or comes across on the list. If someone at the chamber meeting gives you a business card then they should go on the list. You should be sending them some sort of follow-up to further solidify the contact.

Her comment was:

“I really don’t plan to just dump people in – I don’t know, it’s just been so drilled into me that it’s bad.”

My response:

“I think you absolutely should dump people in.” It’s just been so drilled into me that it’s bad that is conventional wisdom or what I call a limiting belief (someone else planted that in her head, it is not real) If you really want to get ahead it is time to get unconventional.

If you do not have someone saying you are pushing it, then you are not pushing it hard enough.

Even if a few people squawk it doesn’t mean don’t do something at the end of the day you have to look at the results.

In one of my restaurants a few people asked for dressing on the side (we normally toss the salads in the dressing) next thing you know the manager made all dressings on the side.  He listened to the few squeaky wheels and not the greater good. The reality is that the salad is better tossed. Sure we can put it on the side for those that request but we do not change standard operating procedure because of a couple comments.

It is a trap we all should look to avoid.

The moral of the story is not about dressing or customer service. It is about pushing the envelope as far as you have to when it comes to growing your business. Get out there and push it, I guarantee if you do not someone else will.

Not a sermon, Just a thought!

My disclaimer – there are laws against sending people unwanted email (spam) so please make sure you obey the law. Any advice I give you that may be questionable, in your area, you just might want to ask someone with some real legal authority don’t  just take my word. I follow the old adage that it is often times better to ask for forgiveness than it is permission.

Related Posts

• Restaurant Success Secret #5 Realizing the Importance of Direct Response Marketing - Focusing On It. Now that you recognize...
• Restaurant Success Secret #3 Recognize the Business You Are In... Marketer of Memorable Dining Experiences. You might think that...
• Remembering You Are Your Company To Its Public In our last TOS, Totally Outrageous Service, topic I introduced to you the five simple...