Learn all the details behind May Marketing. Also learn how to plan Social Media Marketing for the month along with Press Releases and our special S$D Piece. This month we review the use of a special tool to aid in quickly updating and gaining directory listing and business profiles online.
Learn all the details behind April Marketing. Also learn how to plan Social Media Marketing for the month along with Press Releases and our special S$D Piece. This month we review how restaurants can effectively use Facebook.
Learn all that you can about marketing. Read everything that I send you several times. Each time you do, you’ll discover something that you missed the previous time. You don’t want to miss a major point!
I heard twice in one day “The Death of The Independent Restaurant” and it frosted me so when my time came to do a monthly call I couldn’t help but jump on the opportunity to do some research and prove that independents are more abundant than chains. I also went through a ton of other data supporting the fact that we are alive and well… The Death of the Independent Restaurant…is it true?
How to bootstrap a startup catering business? Are you established or are you thinking of starting up? Do you have existing clients? Start with one client (in big companies we look at who the best clients are)
Jonathan Interviews Cynthia Richards, Social Media Marketing Expert on Audio Presentation:
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I jumped into a conversation today about menu makeover which is really lesson in menu engineering. It is worth a look. http://www.restaurant-community.com/restaurant-business/179-soda-fountain-menu-make-over.html#post380
10 Ways to Revamp Your Ineffective (and Boring) Business Card A business card should reflect your personality If you’re boring, have a boring business card If not, then here are 10 ways to revamp your ineffective (and boring) business card: 1
A question was posed by one of our Restaurant Success Monthly Members, Buddy Guilbeau: Do you have any ideas on how to increase my corporate hams sales for the holidays? How about ideas on advertising my hams for the holidays? My response: The low cost / no cost restaurant marketing tactic is always “4 Walls Marketing”
A recent article in Nations Restaurant News prompted me to give some thought to Outrageous Advertising. What product can you take and make over the top and even gain fan fair and maybe even some press? Colorado’s Biggest Burger
Jonathan discusses with Susan Roseman how to take the bits and pieces of marketing done every month and roll them into a well crafted well oiled machine through automation. Specifically they discuss the hugely positive impact that RepeatRewards has had on systematizing and organizing the majority of the monthly marketing tasks. (this is the advanced preview of the audio portion of a webinar which is being produced into a DVD and is still in the production phase)
I love the idea of a big promotional prank to garner some attention, especially when the promotion can get you some FREE Marketing in local and in the case below national media. Let me know the best promotional prank you have done or have heard of Leave a Comment Restaurant Success System Restaurant Success Monthly Ivar’s admits to underwater billboard prank
Maybe you’ve never thought about it. Typically length is a concern that comes up when discussing subject lines – how many characters you can fit in a subject before your subscribers’ email programs cut it off. But the same thing applies to your “from” line; if it’s too long, subscribers won’t be able to read…
This is the last post in a number of posts I will be providing to offer cost effective tips and ideas for your restaurant biz. Included Categories: 1. Food Costs and Kitchen Management 2. Bar, Cellar and Beverages 3. Packaging, Paper and Consumables 4. Cleaning Costs 5. Labor Costs 6. General & Administrative 7. Utilities…
This is the 13th post in a number of posts I will be providing to offer cost effective tips and ideas for your restaurant biz. Included Categories: 1. Food Costs and Kitchen Management 2. Bar, Cellar and Beverages 3. Packaging, Paper and Consumables 4. Cleaning Costs 5. Labor Costs 6. General & Administrative 7. Utilities…
This is the 11th post in a number of posts I will be providing to offer cost effective tips and ideas for your restaurant biz. Included Categories: 1. Food Costs and Kitchen Management 2. Bar, Cellar and Beverages 3. Packaging, Paper and Consumables 4. Cleaning Costs 5. Labor Costs 6. General & Administrative 7. Utilities…
This is the 10th post in a number of posts I will be providing to offer cost effective tips and ideas for your restaurant biz. Included Categories: 1. Food Costs and Kitchen Management 2. Bar, Cellar and Beverages 3. Packaging, Paper and Consumables 4. Cleaning Costs 5. Labor Costs 6. General & Administrative 7. Utilities…
This is the 9th post in a number of posts I will be providing to offer cost effective tips and ideas for your restaurant biz. Included Categories: 1. Food Costs and Kitchen Management 2. Bar, Cellar and Beverages 3. Packaging, Paper and Consumables 4. Cleaning Costs 5. Labor Costs 6. General & Administrative 7. Utilities…
This is the 8th post in a number of posts I will be providing to offer cost effective tips and ideas for your restaurant biz. Included Categories: 1. Food Costs and Kitchen Management 2. Bar, Cellar and Beverages 3. Packaging, Paper and Consumables 4. Cleaning Costs 5. Labor Costs 6. General & Administrative 7. Utilities…
by David Berkowitz , Tuesday, June 9, 2009 During a late lunch (for me) or an early dinner (for my wife’s grandparents) at Applebee’s in Reading, Pa., I was distracted from figuring out how to eat my riblets when I heard the conversation inevitably turn to Twitter. It wasn’t the most senior members at the…
Outsiders probably have no clue how valuable an email list is to a marketer At December’s Email Insider Summit, Stephen Geer, director of email and online fund-raising for the campaign, crowed about its list At the latest summit, wrapping up today, presenters discussed Papa John’s email case history
Have you heard the buzz around Twitter? You are probably asking, “how can a restaurant owner use Twitter to increase traffic – I thought it was just for online business type people.” Think again. Twitter Overview: Twitter is a micro blogging platform – posts up to 140 characters choose who to follow on Twitter –…
Are you using video The trend is video. Why would you want to use video? If your company has something to say with video, that video should be on your Web site I say use them all Where can you use video? Use it to give a tour of your restaurant.
If there’s little tax relief for you on April 15, the restaurant industry is at least stepping up with comfort food. Tax day has become a big promotional day over recent years for brands from beer to bagels. More than ever this year, restaurants hope to get some relief for themselves by doling out freebies,…
Whenever you come into someone’s life, you’ve got the choice: “welcomed guest” or “unwanted pest.” And we all know which one is most likely to make the sale, right? First, you need to be consistent in your marketing
I read this article and wanted to share it with you all. Like a headline they are talking about elements of email marketing, specifically the Preheader. Interesting stuff. Enjoy Jonathan Make Way! The Preheader Express Is Still Chugging Along by Alex Madison and Lisa Harmon , Tuesday, January 6, 2009 PREHEADERS HAVE received a lot…
Find a way to get premium prices for what you do. Don’t be afraid to charge for what you do. Focus on delivering value in terms of WOW experiences. You are a professional. You are entitled to make a good living for what you’re doing. Don’t be ashamed of it. Rarely will you get paid…
I was talking to a business owner about gathering names for her database. I said that she should put every name she knows or comes across on the list. If someone at the chamber meeting gives you a business card then they should go on the list. You should be sending them some sort of…
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