Most people spend their entire lives searching for “the answer”, the magic formula to bring in a flood of new customers and build their personal wealth. They are searching for the right ad, the right radio station or the right advertising agency. Just around the corner the secret to bringing in a flood of new customers lurks.
What is the most valuable asset in your business? Some business owners would say it is their great location… inventory…great customer service…or unique products. But in reality, it’s your customers that are truly your most valuable asset. When you intimately understand the value of your customers and begin implementing the powerful strategies I’m about to…
Take the time to really understand up-selling and suggestive-selling. Recognize its power in generating much more volume and profit. These two basic selling strategies focus on helping customers solve their problems. It’s much easier to help a customer buy something than it is to sell him something. I can almost read your thoughts, “What exactly does that mean?” Well, it means helping a customer buy is all about helping him figure out what he really needs and what will give him the best value. You gain his trust by offering him choices and letting him decide.
Marketing is the art of convincing. It goes beyond just selling, and requires an open and trustful relationship, even in that short period of time when the sale happens, between salesperson and client.
If you can begin to schedule one or two activities each month you will look up at the end of six months and find that you have a fully developed customer list, referral system, new website, and a lead generation system. Slow and steady wins the race!
Once you have all the guests that come to you naturally taken care of, then it’s time to go after some high concentration target markets. When you pay $500 for an ad in a business journal, you are competing with every other advertiser to get the reader’s attention. You’re nothing but a minnow in a…
Having marketing and operations systems is the ‘secret’ ingredient behind all successful Restaurants. All of the successful Restaurant franchise chains use these tested systems of ads, letters and promotions to gain customers quickly in new locations. They know that having a system for getting new customers and for keeping them is vital. The advantages of having these systems in your Restaurant are many.
Your employees are one of the most effective marketing tools you have. If they make the guest experience great, then the guest is likely to return to the restaurant.
A great Message is extremely important! When you combine it with a great Marketing plan and the right Media… you will see great results! You need everything working together to be able to have these results – it can be done! Message Market Media The Message The Market The Media
There is an art to the way you should present an offer in order to have folks anticipating having it.
A simple guide to Direct Response Marketing, is to make sure these components are present in all your marketing.
Many companies produce newsletters I not only write a newsletter for my restaurant guests but I also go out of the way to produce a newsletter directed specifically for catering Personalize your newsletter- there are hundreds of newsletters circulating on the Internet and in the mail
(Not a member Join today!) Questioning if you should join???? I guarantee it! Jonathan Munsell Founder & Creator Restaurant Success Monthly [private_Inner Circle][private_Top Tier Coaching] [private_Super Performers]
I have always been a fan of test small and then scale it up A mass marketer needs to reach the masses, and to do it in many ways, simultaneously The direct marketer, on the other hand, must get it right in the small
The car dealership’s policy clearly illustrates the difference between selling features and selling benefits. Benefit: The emotional reasons or connections your prospect makes with your product or service.
There are many other ways through which you can make your catering company’s presence felt in your community Internet Yellow Pages and your Catering Business The Power of Local Advertising for Caterers The website caters exclusively to US businesses
We conducted our own research among more than 400 women with children age 12 and under living in their households, including if and when they read marketing-oriented emails and newsletters More than 80% of them actually look forward to checking email.
What You Don’t Know About Groupon Groupon is a collective buying discount service The business then simply honors the Groupons (an official document printed out by the buyer) as they come into the business. Learn how to get your business on Groupon here.
Gun to the head strategy: If I held a gun to your head (not that I would do that) and asked you how you can increase your sales today what would you say The easiest thing you can do is Up-Sell You should be cross selling, up-selling, and every other direction selling you possibly can
Here is a special presentation conducted in 2009 for ISES – The International Special Events Society Special Member Downloads below – (Not a member (Not a member SPECIAL REPORT – Don’t Let your competitors steal your customers on the internet – JM Presentation
My restaurants and catering companies are rigorous when it comes to following an exacting system that we created to maximize our sales. Without Sales There Is No Business – No Need For Everything Else We Must Be Sales Focused
Introduction to the process of Guest-Centered Marketing A slight difference in how you look at things really can change everything. I’m constantly amazed at how many clients and people in my audiences think that marketing is an event
Over the last couple decades, while drive-thru burger joints have kept their prices flat, the typical bill at casual dining chains has multiplied three or four times Casual dining chains are some of the most aggressive national advertisers out there Lunch is when the fast-food joints and casual restaurants go head to head–and where casual dining loses out T
Click Here To Register Now! Media Marketing for your restaurant or catering company. We will Do you know how to use Social Media as marketing media without running Restaurant Success System Restaurant Marketing Planner
Want A Simple To Follow System To Improve Your Restaurant Sales? I want to share with you our Store Sales Building System and I encourage you to S&D it (Swipe and Deloy it) Our Philosophy is “A Sale To Get A Guest for Life” not a customer to get a sale
Video Blog Dramatically Increase Your Sales & Profits Over The Next 12 Months with something as simple as a 10% increase in key areas. Let’s talk about dramatically increasing your sales and profit over the course of the next 12 months and something as simple as a 10% increase can do that.
We want to market to them so we can get them to come back time and time again We want to understand the demographics of our existing guests and clients so we know exactly what to look for when we seek out more people to market to So I put together a list of 7 things you absolutely MUST know about your future prospects. 7
Independent Weekly September 2009 For a hybrid of fresh-made fast food, visit Jumpin’ Jonny’s Steaks & Subs, across Highway 70 from Brier Creek Jonathan “Jonny” Munsell, surely the quickest-thinking sub-shop owner in town, dreams up specials no one could imagine: Bring in your Sunday bulletin and have 10 percent donated back to your church
Video Blog How To Increase Your Restaurant & Catering Sales A question I get all the time is, “How do I increase my sales?” And really there’s only three ways to increase your sales. As much as people think that there’s a million things you can do, there’s only three ways:
Here are some of the free google resources I mentioned in a recent Restaurant Marketing Planner Call: Unlock your local business listing on Google It’s free Other FREE Resources I recommend from Google: It’s free!
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