Goal Setting – How To Set Goals That Create Opportunities You Never Imagined

Setting goals can create opportunities you never imagined and that seemed far out of reach.

First step is to write goals down

• Benefits of writing down goals
  • You become creator
  • You get clear on how to make your goals happen
  • Purpose is stronger than outcome

This is the power of goal setting and we don’t understand how it works.  There’s something beyond just what we understand of writing something down.  Something happens.  You become a creator when you write down goals and you get clear as to how you make them happen.

Purpose is stronger than outcome.  What do I mean?  Well I think that the purpose of goals is not so you get things; the purpose of any goal – the real reason to set goals is what they will make of you as a person.  Have purpose for your goals – know why you’re setting each one.

Before we get into actually writing your goals I need you to do a little homework.

What I’d like you to do is, I want you to write down two things.

• Write down areas of your life you’re dissatisfied with
• Write down what kind of beliefs would you need to have to change that dissatisfaction to satisfaction

1)         What are some of the areas of your life you are dissatisfied with?

Now I don’t want you to feel bad or real negative about it, but just be honest with yourself.  What are some of the areas of your life that are not enough?  It’s not good enough; it’s not what you deserve it to be.  It’s not where you’ve committed having to be.  Take a look at yourself physically, emotionally, spiritually, intellectually, financially, in your relationships, in your business, at work.  So the question I want you to ask yourself is, “What’s not good in my life?  What am I not satisfied with?  And get inspired as you write it down because whatever you write down, you’re going to be able to change and that’s number one and make a good list of things you’re dissatisfied with. That will create some pressure inside of you to create some powerful new goals.

2)         Write down what kind of beliefs would I have to have?

What are a couple additional beliefs – we went over a couple of them in “Why my style of goal setting works”.  What are two or three other beliefs that you would probably need to have in order to really set goals and achieve them? What are two or three new beliefs you would need to live by in order to really start achieving your goals?

That’s your simple assignment for today.  Just leave today with a focus on getting big enough whys.  The power of why is the power to achieve all your wants and desires

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Restaurant Success with the Right Advertising

Would you buy a T-bone steak, cut out the tenderloin and serve it to your customer and then throw the rest of the steak away? Of course you wouldnít! If all you need is a tenderloin then that is all that you would buy. Right? Yet just like the above example I see restaurants throwing their dollars away every single day with the money they spend on advertising or even better the money they donít spend on the restaurant systems or proper training.

With our unstable economy, and every operator looking for more business, I am going to focus on the advertising portion.† So much time and effort goes into operations, food, preparation and getting staff to do their jobs. Leftover time is allocated for getting new customers in the door.

Is Your Restaurant Ready?

The worse thing in the world you can do is go out and market a restaurant that isnít ready for it… You could market yourself out of business… and quick! We have all heard the old saying “You have to have your ducks in a row” well in this case you have to have your ducks, chicken, burgers, service staff and system in order before you fire up all these great ideas.

Advertising that Pays

It has been the norm for years now that we can quickly get any restaurant firing on all cylinders, running real tight and easy for the owner and start pushing huge marketing returns through the doors. Typically, restaurant marketing decisions are made when some advertising sales rep walks in the door and seems to give the restaurant owner a good pitch on why they should use his paper or coupon book. Since most restaurant owners are already overworked they rely on the sales rep to come up with the advertisement and the restaurant owner makes sure it “looks good”. However, advertising sales representatives are selling space not results. What you bought is advertising space and what you want is results. You need a different kind of advertising.

Image Advertising

There are two types of advertising, image or institutional advertising and direct response. Image advertising is what very large companies do, Coke, McDonald’s and Goodyear. Their advertising is designed to make you aware of their business and HOPE that eventually that awareness will translate into you purchasing their products. I don’t know how a blimp flying above a stadium translates into tire sales but it must, somehow. It’s a very indirect method of getting results. With it comes lots of waste.

McDonald’s with its $1.2 billion global marketing budget and its nearly 14,000 restaurants, in the United States alone, can afford image advertising. However, most restaurant owners don’t have the money or the number of outlets to last long enough to see any benefits from image advertising. For the single or several unit operator, this kind of marketing is a recipe for disaster. Despite this fact, many restaurant owners continue to use image advertising.

Direct Response Advertising

What restaurants need is direct response advertising. That is, marketing that is designed to produce measurable results every time; marketing that is proven and targeted to reach only people that are similar to your best customers. That is target marketing.

Focus your marketing resources where it has the best chance of success. If you can’t measure the amount of business you get from some form of advertising then don’t do it. You need to get hard nosed about this. This should save you thousands of dollars a year.

Reinvest in Your Biz

Next, you need to reinvest the marketing dollars that were previously wasted into direct response marketing. Find out everything about who your best customers are. Match this information with the media that closely resembles this group of people or businesses. Monitor the results. Remember you are paying for all the circulation or coverage of the media you choose. The less waste the better. The people that your advertising reaches are not likely to come to your restaurant, that’s wasted money. Shouldn’t you stop throwing away your hard earned marketing dollars?

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