by David Berkowitz , Tuesday, June 9, 2009 During a late lunch (for me) or an early dinner (for my wife’s grandparents) at Applebee’s in Reading, Pa., I was distracted from figuring out how to eat my riblets when I heard the conversation inevitably turn to Twitter. It wasn’t the most senior members at the…

Right Yet just like the above example I see restaurants throwing their dollars away every single day with the money they spend on advertising or even better the money they don’t spend on the restaurant systems or proper training. Is Your Restaurant Ready? Image Advertising There are two types of advertising, image or institutional advertising and direct response What restaurants need is direct response advertising