Video Blog: Dramatically Increase Your Sales & Profits Over The Next 12 Months

Video Blog

This video is part of a series of videos where I, Jonathan Munsell, answer questions and offer hard hitting comments that you can use to improve your restaurant immediately!

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Dramatically Increase Your Sales & Profits Over The Next 12 Months with something as simple as a 10% increase in key areas.

Hey it’s Jonathan Munsell with Restaurant Success Systems.

Let’s talk about dramatically increasing your sales and profit over the course of the next 12 months and something as simple as a 10% increase can do that.

A lot of people might be sitting there looking at their numbers and realizing, “Oh my gosh, I need to do double what I’m doing today to live the way that I want to live.”  And I’m here to tell you that it may be the case looking at numbers but that may not be the way to get there.

A simple 10% increase for you can be huge.  I’ve talked about getting your guests to come more, getting your guests to spend more when they come, and then even going out and getting more guests.  So let’s talk about that a little bit.

So you have these guests that are coming; to get them to come more or even 10% more.  So if somebody’s coming maybe a couple times a year, to get them to come once a month or so.  Or if somebody’s coming in and they come in every ten days, get them to come in every nine.  So you’re just trying to get the same people that are coming in to come in more.

The way you do that is by promotions and effectively marketing to them.  Once they come in, you want to know who they are and you want to market to them.  So focus on just getting your existing guests to come in 10% more; in other words, you get them to spend more.  And one of the things that I find a lot of times with restaurants owners is pricing and they’re always hesitant to raise prices.

I’ll tell you there’s a couple ways that you can raise your check average or easily raise the amount that you’re getting from people when they do come in.  And one of the simple things is to up-sell or suggestive sell and if I had to ask you what you could do today to go and increase your sales, the only thing that you could do immediately; if I walked out of here and I held a gun to your head and I said, “You need to increase your sales today,” the only thing that you could really do is go and sell more to the people that are coming into your business.

You could go and drag people in off the street and all but it’s not an effective, long-term solution.  You could put a marketing plan together but that’s still in the future.  The thing you could do is, once those people come in, you can effectively suggestive sell and up-sell them.  You can add on items, you can get them to buy dessert, you can get them to get a larger beverage.

Those things will increase your sales and very quickly you could increase your customer base by 10%.  So that’s effective advertising.  Even doing the same things that you’re doing that are similar with some minor tweaks can make your advertising a lot more effective.  So it’s not difficult to get the 10% increase and think about what that does for you over the course of a longer period of time.  If you’re able to do that and you’re able to get your check average up and you’re able to get the people to come in more and you’re able to get some new guests to come in; it happens very quickly and the 10% adds on to the 10% and that adds on to the other 10%.  All of a sudden you have more new guests coming in more often and spending more when they’re there.

The economics work out really well and at the end of the year, you end up with a huge increase compared to the 10%; you end up with a 50 or 100% increase over what you had.  So start small, work on the simple things that you can control, and go for small increases right now and you’ll see that your economics will change pretty quickly.

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