Video Blog: How To Increase Your Restaurant & Catering Sales
February 10, 2010 by Jonathan Munsell
Filed under Low Cost No Cost Restaurant Marketing, Restaurant Marketing
Video Blog
This video is part of a series of videos where I, Jonathan Munsell, answer questions and offer hard hitting comments that you can use to improve your restaurant immediately!
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How To Increase Your Restaurant & Catering Sales
Hey it’s Jonathan Munsell with Restaurant Success Systems. I wanted to talk today about growing sales.
A question I get all the time is, “How do I increase my sales?” And really there’s only three ways to increase your sales. As much as people think that there’s a million things you can do, there’s only three ways:
1) You can go get more guests. You can go get more people to come into the door which a lot of people focus on. Actually people spend the most time focusing on getting new guests more than they focus on other things; at least people that are not the members of Restaurant Success Systems.
The other two focus on your guests.
2) Get the guests that are already coming in to come in more. So find ways for them to come in more. Do promotions, do whatever you have to, but just give them a reason to come back to the restaurant.
3) Lastly, when they do come back in, get them to spend more.
So you’re getting people to come in more, you’re getting them to spend more, and you’re going to see a nice, little bump from that. Then go after those new guests. Focus on your existing guests first and you’ll find that you can quickly gain some traction in increasing your sales and profits.
So remember, get the guests that you have to come in more, get the guests that you have coming in more to spend more, and then lastly, go out and find more guests and plug them into the same process.
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