Want A Simple To Follow System To Improve Your Restaurant Sales?
Every Year I right Goals and Objectives with my team and managers. Recently we were looking at our successes (Up 41% Year To Date). One big thing jumped out at us. It was the fact that we were religiously following an exacting system that we created to maximize our sales.
I want to share with you our Restaurant Sales Building System and I encourage you to S&D it (Swipe and Deploy it). It is not pretty and may even come across as hieroglyphics for some of you. Others that have heard me speak will appreciate the cut to the chase approach. I am going to talk through the entire system in detail on my next Super Performers Call open to my members. But for those of you that want to have a peek I encourage you to take a look..
Our Philosophy is “A Sale To Get A Guest for Life” not a customer to get a sale
Example:
Person walks into “My Restaurant” for the first time
We WOW them, communicate to them what we are about
We serve them a product and experience far superior to that of any and ALL competitors
We get them to enrolled in our club
The club keeps them engaged
- Welcome Card – Free Fries & Drink
- Weekly Emails
- Standard Overview Email 1st &15th
- Specific Emails in between
Communicate Promotions and Specials “What’s New”, speak from the heart – This is what we cover in our Restaurant Marketing Planner
- Birthday mailer
- ½ Birthday mailer
- Anniversary mailer
- Reward Certificates
Quarterly Manual Mailers to our list “Small Post Cards”
Quarterly Lost Customer Campaign
What we do to get them in the door for that first time
- Signage outside
- Street Signage on Weekends
- New Mover Mailers (also covered by our automated loyalty program)
- Cold Mailers (also covered by our automated loyalty program)
- Monthly Newsletters (also covered by our automated loyalty program)
- Quarterly Money Mailer, newspaper or Advo
- JV Deals (Apartment, Businesses, etc)
- Hotel Advertising
Our Goal Is Every new Customer is in Our Club so they become Guests for Life
Our Club does the majority of the heavy lifting
Automation – Removing the Human Element has been the key to consistent sales growth Click here to obtain details on our loyalty program
We must spend the business hours working to constantly and consistently improve our sales
~Engage Guests, Apartment Complexes, Local JV opportunities, Churches
That’s it in a nut shell. Restaurant Success System has all the components mentioned above and much much more. We can get you up to speed very quickly and demystify what it means to have a true system that basically takes care of your restaurant marketing and gives you huge returns.
[...] by WP Greet Box WordPress PluginIn a previous post I talked about a simple system to build your Restaurant Sales. My restaurants and catering companies are rigorous when it comes to following an exacting system [...]
Signage outside is a pain for me… I am ten feet from the highway in front of my building, tuck between two buildings. The outside sign that I do have is set back and can be seen only when you get in front of the building. i can not have blicking lights outside on the sign, city law, so I’m looking at moving the sign higher on the building with a open/close on it.
thanks,
Paul Greene