What The Press Has To Say About Jonathan and His Restaurants
February 15, 2010 by Jonathan Munsell
Filed under Low Cost No Cost Restaurant Marketing, Restaurant Marketing
Independent Weekly
September 2009
For a hybrid of fresh-made fast food, visit Jumpin’ Jonny’s Steaks & Subs, across Highway 70 from Brier Creek. Jonathan “Jonny” Munsell, surely the quickest-thinking sub-shop owner in town, dreams up specials no one could imagine: Bring in your Sunday bulletin and have 10 percent donated back to your church. Write a jingle—win a sandwich every day for a month. Jonny’s leaving town—spy on his employees like a “secret shopper” for a free large fry and lemonade.
The Jumpin’ Jonny’s method for self-ordering beats even Char-Grill’s. Strips of cardstock are color-coded by food; choose red for burger, then X-out any toppings you don’t like, or add extras at no charge: hot cherry peppers, mild cherry peppers, grilled mushrooms, raw onions, etc. Fresh-cut fries? Check the boxes to have them loaded with cheese, bacon, ranch or blue cheese dressing.
It’s worth a visit to comprehend the infinite combinations and to see if your company gets discounts: LabCorp, IBM, Glaxo and Qualcomm are a few that do. Incidentally, Jumpin Jonny’s is extremely kid-friendly, with a promotion for them, too: Kids eat free every Tuesday (one per adult, please).
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I love the concept of self-ordering and the 10 percent donation back to one’s church is an awesome idea!